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August, 2010  // Posts published in August, 2010

Posted by in Marketing | Comments

Boring Kills Marketing

Boring Kills Marketing

Photo by Sillygwailo Client: “But what will ‘they’ think?” Me: “This isn’t high school!  Who cares if ‘they’ think you’re crazy! All that matters is if they are making your cash register ring.” When writing ads for clients, I’m often asked to tone down the fascination level.   WHY?  For fear of what “they” will think....

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Posted by in Marketing | Comments

The Most Common Business Mistake and How You Can Correct it – In Ten Minutes or Less

The Most Common Business Mistake and How You Can Correct it – In Ten Minutes or Less

If you’re a business owner, you must determine how much money each client is worth to you over the lifetime of your business – because until you do – you don’t know how much you can afford to spend to get that client to do business with you. As a business owner you have two...

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