Marketing Confessions

5 Business Lessons From McDonald’s

Posted by Wayne in

If I asked you where I could get the best tasting burger in your town, where would you send me? Think for a minute about biting into the best hamburger you’ve ever had…. where was it? I’d be willing to bet that it wasn’t from McDonald’s. Photo by Ian Muttoo So, if McDonald’s doesn’t serve ... Read More

Marketing Confessions
Marketing Confessions

7 Rules for Successful Bootstrapping

Posted by Wayne in

With all the publicity and fanfare over getting VC (venture capital) money these days, you’d almost believe nobody is having to bootstrap their business. I’ve experienced my fair share of starting companies with little-to-no money, and made plenty of mistakes in the process. If you’d like to learn from my mistakes (and hopefully avoid making ... Read More

Marketing Confessions
Marketing Confessions
Marketing Confessions

13 Questions to Ask BEFORE You Hire a Web Designer

Posted by Wayne in

Having a website built, or an existing website redesigned, can (and should) be a very enjoyable process, but you need to be prepared.  The key to a smooth process is being clearly informed about exactly what you’re getting, and exactly what your total investment will be. View an enlarged version of this infographic here. Click ... Read More

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