You should never start a business – unless you first identify which category you’re going to dominate. All successful businesses fall into one of the following four categories: Innovation Leaders (Apple & GE) System Leaders (McDonald’s & WalMart) Marketing Leaders (Coke & Procter & Gamble) Service Leaders (Ritz Carlton & Zappos) Which category does/will your ... Read More
Unless you’ve been living under a rock, you’ve probably heard that childhood obesity is at an all-time high. In 1972, only 5% of those between the ages of 2 – 19 in America were considered obese. By 2008, that rate had climbed to almost 20% (and most experts agree that kids aren’t getting any skinnier). It’s estimated ... Read More
We make trades every single day. Time for money. Money for things. Energy for results. If we make a trade and it has an immediate negative effect, we will quickly modify our behavior to prevent from having a trade imbalance. If you spend a $100 on dinner at a new restaurant, and the food is ... Read More
Don’t all entrepreneurs think outside the box? Nope! “Artists don’t think outside the box, because outside the box there’s a vacuum. Outside the box there are no rules, there is no reality. You can’t ship if you’re far outside the box.” Seth Godin – Linchpin (page 102) Before reading Seth Godin’s book Linchpin, I thought ... Read More
If you’re following the crowd, it’s impossible to stand out. If you’re going to succeed, you have to get the attention of those who matter. You can’t get their attention if you’re blending in. Do the opposite of what everyone else is doing, and you’ll stand out from the crowd….and get noticed.... Read More
Wilfred was born in 1848 in Paris, France. His Italian parents moved back to Italy when he was 10 years old. He became somewhat of a rebel by claiming that 80% of the land in Italy was owned by a mere 20% of the population. He then discovered that 20% of his pea pods contained ... Read More
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