Marketing Confessions
Marketing Confessions
Marketing Confessions

8 Simple Steps for Creating a Vision for Your Business and Life

Posted by Wayne in ,

Thanks to Ari Weinzweig, co-founder and managing partner of Zingerman’s, my business and life are much better.  You see, it was Ari who introduced me to the strategic approach to visioning. Prior to reading Ari’s book, A Lapsed Anarchist’s Approach to Building a Great Business, I thought visioning was some “crazy” new-age meditation technique.  Boy ... Read More

Marketing Confessions

12 Blogs Entrepreneurs Should Follow in 2012

Posted by Wayne in

Charlie “Tremendous” Jones once said, “You are the same today as you’ll be in five years except for two things: the books you read and the people you meet.” Now that we live in an “online” world… I’m sure that Charlie would agree that it is not only the books you read but also the ... Read More

Marketing Confessions
Marketing Confessions

12 Skills Entrepreneurs Should Improve in 2012

Posted by Wayne in ,

In case you haven’t noticed, 2012 is well underway. For many, New Year’s resolutions have come and gone. Many people have relegated themselves to another year of mediocrity. But not you! You’re taking action. You’re getting things done. You’re honing your skills. You’re gonna make 2012 your best year! Right? “I don’t think much of ... Read More

Marketing Confessions

Lessons I’m Learning

Posted by Wayne in ,

Don’t ignore profits. Don’t be afraid to charge people. Don’t be afraid to value yourself. Make decisions quickly. Take calculated risks. Get out of your comfort zone. Don’t ignore perception. Don’t ignore the frame. Image is very important. Don’t ignore relationships. Don’t expect quick success. Work, Work, Work, Work, Work, Work, Rest Fail early, learn, ... Read More

Marketing Confessions
Marketing Confessions
Marketing Confessions

Does Your Future Sabotage Your Present?

Posted by Wayne in ,

I had an interesting conversation with a relatively new business owner last week.  He was sharing his frustrations about dealing with one of his employees and was asking for tips about training his employees. I believe if you hire people who share your vision then you won’t need checklists and constant management.  I believe that ... Read More

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