All posts by Chris

Favorites Food: Sandwiches (Just about any kind, but warm ham and Colby cheese is tough to beat) Beverage: Diet Coke (even though it confounds Wayne, it tastes remarkable and no calories!) Book: I like short stories mostly because of the challenge the author has to capture a world within a small amount of space. Rudyard Kipling’s The Man Who Would Be King and Other Stories is a great window into a forgotten world and time period. I recently read The Alchemist by Paulo Cohelo, which is a great novel that doesn’t feel so much like a novel when you read it. Television: Meh, not so much; though The Office has always been quite funny. And who doesn’t like The Wheel Movies: Clint Eastwood, Kung Fu and Adventure films are best. I think Ben-Hurr is the greatest movie of all time, but my favorite film is probably The Princess Bride with a (nerd alert!) close second to The Wrath of Khan. Music: Grew up listening to Bob Seger, Neil Young and other story teller musicians so that’s always been what I’ve gravitated to musically. But good-time music like .38 Special and ZZ Top are always welcome. Guilty pleasure: Bryan Adams and Salsa Music with a side of Peter Gabriel. Interests: I like playing sports more than watching them, though I have my favorite teams to which I will give an occasional weekend afternoon of my time. I like to play guitar in my free time and to travel to places with beaches so I can surf. I also like to write, whether it’s just thoughts and ideas from my mind and others or stories that I come up with. Most importantly, I like to be around the people who make me smile: My friends and family.
Marketing Confessions

Setting Goals in Life – Part 4

Posted by Chris in

Last time, in Setting Goals in Life -Part 3, we discussed the first two steps in the guaranteed-to-succeed Focused Five.  If you apply all of these steps regularly, you will reach your goals.  Last time we focused on the Why and the Who.  We told you that you need to have a concrete understanding of ... Read More

Marketing Confessions

Setting Goals in Life – Part 3

Posted by Chris in

Last time (Setting Goals in Life – Part 2) we discussed the dangers of Visicentric Thinking, or VT.  This type of thinking prevents goals from being reached because it limits, or outright neglects, the process by which a goal is attained. So how do we avoid VT and reach our goals? The Focused Five No, ... Read More

Marketing Confessions

Setting Goals in Life – Part 2

Posted by Chris in

On the last episode of Moose and Squirrel, we learned that in order to move forward, whether in life or business, we have to have goals.  Big Goals.  We also learned that your goals will fall into certain categories: Quantitative Goals (numbers/statistics based),  Qualitative Goals (often tangible but not necessarily measurable), Status Goals (ego-driven) and ... Read More

Marketing Confessions

Setting Goals In Life – Part 1

Posted by Chris in ,

I don’t know many people who enjoy standing still.  Don’t get me wrong, I like to have stationary moments every once in a while.  I need those special times to reflect and find my center. Times to think about where I am, where I’ve been, and where I need to be.  I enjoy a sunset ... Read More

Marketing Confessions
Marketing Confessions

How to Outsmart Your Competitors and Make Them Barf

Posted by Chris in

Holding Hands (Gasp!) In Public   You see those couples.  They walk the malls.  Sit in restaurants and theaters.  Even hang out at your favorite coffee shop. And the parking lot. Not in the parking lot!!! Yes, you know these couples.  They are the avid hand holders.  The finger claspers.  The palm pressers.  I’ll pause ... Read More

Marketing Confessions

Four Types of Websites – Which Is Right for You?

Posted by Chris in

Everyone likes variety, the ability to pick and choose from a diverse assortment of options.   It’s something that every person desires.  However, when it comes to websites, most people think that only one or two options exist for them.  This couldn’t be farther from the truth.  There are actually only four types of websites. ... Read More

Marketing Confessions

Positioning Yourself as a Market Leader: Lessons From The Most Dangerous Band In The World

The crowd grew restless.  For over an hour, they waited in the muggy stadium.  There was no announcement from the concert organizers.  No preliminary entertainment to distract them from the delay.  Packed in like cattle, over 100,000 fans stood uncomfortably waiting for the same thing:  The most dangerous band in the world.  Suddenly, the crowd ... Read More

Marketing Confessions

The Parable of The Website Developers

Posted by Chris in

A man was walking down the road, and he came upon two merchants. Each had the same item for sale, a mule, but one was higher priced than the other. “Why is the price of your mule so much more?” the man asked. “Each mule knows only one master,” the merchant said, “I will train ... Read More

Marketing Confessions

A Practical Guide to Customer Service

Posted by Chris in

This is a true story:   I had been standing there for five minutes, not very long in terms of history, but an eternity when waiting for a cup of coffee.  At first, I assumed that the barista must have been working on something in the back.  No big deal.  There was another person in ... Read More

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