How to Capture Leads and Turn Them Into Happy Customers
Glad you’re back for part two of: How to Turn Your Website Into a Lean Mean Lead-Generating Machine. If you missed part one, you can find it here.
The Simple Business Formula
All businesses really can be boiled down to three core areas:
Traffic – Getting people to notice what you have to offer.
Conversion – Getting people to purchase what you have to offer.
Fulfillment – Delivering what you have promised.
In Part 1, we talked about getting traffic. Specifically, getting traffic quickly. And as I mentioned in Part 1, traffic isn’t as important as conversion and fulfillment. So in Part 2, we’re going to discuss how you can turn your website in to a lead capturing machine, that turns your visitors into happy – paying – customers.
In Part 3 we’ll discuss how to use your website to build relationships and create evangelists.
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