Category Archives: Books

Marketing Confessions

What I’m Reading

Posted by Wayne in ,

    One of the most common questions I get asked is: What are you currently reading that’s good?   Each month during 2015 I’m going to share what I’ve read and what I’ve learned as a result.  (Here are 12 books worth reading.)   July 2015 Book Roundup   Louder Than Words: Harnessing The ... Read More

Marketing Confessions

4 Reasons Every Entrepreneur Should Write a Book

Posted by Wayne in

    Have you ever thought about writing a book? Maybe you were reading a book and thought to yourself, I could have written something better than this!   Writing a book can be a LOT of work, but it will yield tremendous benefits for you. Over the past few years I’ve published several books, ... Read More

Marketing Confessions

Why Doing Less In Business Is Better Than Doing More

Posted by Wayne in ,

      Win a copy of Essentialism – The Disciplined Pursuit of Less In a world of instant access and 24/7 connectivity, it is getting harder and harder to determine where and what should get our attention. With more responsibilities, more demands both at work and at home; the more expected, inspected, and dissected ... Read More

Marketing Confessions

7 Lessons Entrepreneurs Should Learn from Michael Jackson

Posted by Wayne in ,

When you think of Michael Jackson, a lot of different images and titles come to mind. Chances are pretty strong that the title “Astute Businessman” does NOT come to mind, that is, unless you’ve read Zack O’Malley Greenburg‘s wonderfully written book, Michael Jackson, Inc.     Win a copy of Michael Jackson, Inc. Click here ... Read More

Marketing Confessions
Marketing Confessions
Marketing Confessions
Marketing Confessions
Marketing Confessions

Time Management Dan Kennedy Style

Want to learn time management Dan Kennedy style?  Well, Dan Kennedy’s book on time management begins by talking about how most time management gurus are wrong.  And from there he continues with the harsh reality of the grueling battle entrepreneurs must face if they are to make the most of their time. What the Time ... Read More

Marketing Confessions

What Entrepreneurs Are Afraid Of!

Posted by Wayne in ,

I believe entrepreneurs are afraid of shipping… To help explain what I mean by the term shipping, here’s what Seth Godin says on page 103 of his book Linchpin: “The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.  Shipping means hitting the publish ... Read More

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