Category Archives: Books

Marketing Confessions
Marketing Confessions

Lessons from an Unlikely Entrepreneur

Posted by Wayne in ,

Starting a business (one day) is a dream for many people.  The freedom.  Unlimited earning capability.  Pursuing your passion. Doing what you love each and every day. Unfortunately, this dream in all of its glory can quickly and easily fade into a nightmare.  All the paper work.  All the options.  All the obligations.  All the ... Read More

Marketing Confessions

The Entrepreneurs Ultimate Reading Guide for 2012

Posted by Wayne in ,

If you are anything like me, you are always looking for good books to read.  I used to spend hours scouring reviews on Amazon, hoping to stumble across a “good” book.  If you’ve ever attempted this “review” approach you likely have a stack of books, that despite the glowing reviews, just didn’t benefit you. After ... Read More

Marketing Confessions

A Must Read for Every Entrepreneur – Q&A with MJ DeMarco

Posted by Wayne in ,

The “MTV Cribs” Episode That Never Happened From The Millionaire Fastlane Host: “Today we visit 22-year-old Big Daddyhoo and his 8,000 square-foot crib here on the beautiful Atlantic coastline, live from sunny Palm Beach, Florida… so, Big Daddyhoo, tell us about your rides!” Big Daddyhoo: “Yo dawg, we gotz the Ferrari F430 over there with ... Read More

Marketing Confessions

Why Seth Godin Is Weird…and Wrong!

You’re weird.  I’m weird.  And the world is getting weirder according to Seth Godin’s new book We Are All Weird. The official book description says, “For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. ….As Godin has identified, ... Read More

Marketing Confessions

Why Entrepreneurs Shouldn’t Think Outside The Box

Posted by Wayne in ,

Don’t all entrepreneurs think outside the box? Nope! “Artists don’t think outside the box, because outside the box there’s a vacuum. Outside the box there are no rules, there is no reality. You can’t ship if you’re far outside the box.” Seth Godin – Linchpin (page 102) Before reading Seth Godin’s book Linchpin, I thought ... Read More

Marketing Confessions

Anything You Want

Posted by Wayne in

“If you own a business, you get to make a little universe where you control the laws.  This is your utopia.” Derek Sivers – Anything You Want In this harsh – schizophrenic – business environment, is it still possible to build the business of your dreams?  This is often wondered, but seldom asked.  Most entrepreneurs ... Read More

Marketing Confessions
Marketing Confessions
Marketing Confessions
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