Why Entrepreneurs Shouldn’t Think Outside The Box

Posted by Wayne in ,

  • SumoMe

Don’t all entrepreneurs think outside the box? Nope!

“Artists don’t think outside the box, because outside the box there’s a vacuum. Outside the box there are no rules, there is no reality. You can’t ship if you’re far outside the box.” Seth Godin – Linchpin (page 102)

Before reading Seth Godin’s book Linchpin, I thought it was my duty to get business owners to accept marketing ideas and strategies they considered to be outside the box. I was wrong. This mistake cost me a lot.

I should have operated within the box they were comfortable with, and then brought them to the edge of their box. It would have been a lot less stressful for me, and it would have allowed me to slowly expand their box (and help them grow their businesses).

Have you been trying to get your clients to explore outside their box?

Next time just bring them to the edge of their current box.

 

 
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2 thoughts on “Why Entrepreneurs Shouldn’t Think Outside The Box”

  1. Extraordinarily educative thank you, I believe your trusty readers might want even more information like this carry on the great effort.

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CRUSH IT ON FACEBOOK
Likes, Shares, & Comments WON'T Put Money In Your Bank Account.

In Our Free Course:

Crush It On Facebook In 30-Days Or Less

You'll Discover:

A Simple Facebook Strategy We Used To Take a Client From Losing $10k Each Month To Making Thousands...In Only 86 Days.

The 3-Step Formula We Used To Increase Another Client's Sales By Over $9,000 per Month (and they're spending less than $400 per month on Facebook Ads)

We'll Also Share Our "24-Hour Audience Identifier Campaign"

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