Category Archives: Creative Thinking

I had the privilege of visiting with Todd Henry about his new book, Louder Than Words: Harness the Power of Your Authentic Voice.   It was a fascinating conversation. Here’s some of what we discuss: Where did the idea for Louder Than Words come from? You say in the introduction, “this is a book for ... Read More

Sliced Bread Up until July 7, 1928, only a few people in the world wanted to purchase sliced bread.  Everyone knew that once you sliced bread, it would dry out within a few hours. Despite the fact that very few people wanted to purchase sliced bread, Otto Rohwedder devoted 16 years of his life to ... Read More

I believe entrepreneurs are afraid of shipping… To help explain what I mean by the term shipping, here’s what Seth Godin says on page 103 of his book Linchpin: “The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.  Shipping means hitting the publish ... Read More

What should you do?  You’ve only got $1,000 to spend on advertising, so where should you spend it?  Should you run an ad in the newspaper?  Should you purchase radio spots?  Or, should you invest that money in direct mail? Invariably what happens when we’re faced with too many choices is that we don’t choose ... Read More

Do you hear that? Listen carefully… Now do you hear it? NO?!? Good, I don’t hear anything either. For a minute I thought I was losing it. But if you don’t hear it either, then I guess everything is fine. Oh, what’s that? You want to know what I’m talking about? Okay, but first I’d ... Read More

In case you didn’t know… Neil Patel is “Kind of a Big Deal.” No seriously, Neil is really a big deal, and if you follow his advice he’ll help you become a big deal. I live in Central Louisiana, which is like living in the dark ages when it comes to technology.  So when I founded ... Read More

Unless you’ve been living under a rock, you’ve probably heard that childhood obesity is at an all-time high.  In 1972, only 5% of  those between the ages of 2 – 19  in America were considered obese.  By 2008, that rate had climbed to almost 20% (and most experts agree that kids aren’t getting any skinnier). It’s estimated ... Read More

Don’t all entrepreneurs think outside the box? Nope! “Artists don’t think outside the box, because outside the box there’s a vacuum. Outside the box there are no rules, there is no reality. You can’t ship if you’re far outside the box.” Seth Godin – Linchpin (page 102) Before reading Seth Godin’s book Linchpin, I thought ... Read More

Wilfred was born in 1848 in Paris, France.  His Italian parents moved back to Italy when he was 10 years old. He became somewhat of a rebel by claiming that 80% of the land in Italy was owned by a mere 20% of the population. He then discovered that 20% of his pea pods contained ... Read More

“If it doesn’t sell, it isn’t creative.” David Ogilvy Having the slickest, shiniest, and most creative advertising and marketing is something that all entrepreneurs desire.  We all long to have an ad or website that wins an award for creativity… and it’s often this desire that causes us to lose our focus. When we get ... Read More