Marketing Contest – Win an iPod Shuffle

  • SumoMe

Unless you’ve been living under a rock, you’ve probably heard that childhood obesity is at an all-time high.  In 1972, only 5% of  those between the ages of 2 – 19  in America were considered obese.  By 2008, that rate had climbed to almost 20% (and most experts agree that kids aren’t getting any skinnier).

It’s estimated that over $100,000,000.00 is spent each year on campaigns to educate and to help prevent the steady rise in obesity for all ages.  All this money is spent under the guise that it’s cheaper to prevent obesity than to pay for the poor health of an obese population.

But is it working?

Spending on obesity prevention has steadily increased, but so has the obesity rate.

I’m not a health care provider, nor do I claim to be one.  But common sense tells me there are three ways to prevent obesity.

  1. Get people to eat less.
  2. Get people to eat healthier.
  3. Get people to be more active.

So, as a marketer what would you do to encourage and promote a healthier lifestyle?

The Fun Theory, a group that believes you can change behavior by making things fun, decided to tackle the challenge of getting people to take the stairs instead of the escalator.  Here’s what they did:

No multi-million dollar budget.  No red-tape.  No hoops to jump through.  They went straight to the heart of the matter; they made the stairs more fun (and more appealing) than the escalator.

Now for the tough questions….about you!

– Are your customers bored with your solution(s) and turning to a more “fun” alternative?

– Are you engaging customers with more than just facts and figures? (Both the stairs and escalator will yield the exact same result – either will bring you up or down, but The Fun Theory decided to use the stairs to engage peoples’ emotions.)

– Is your product, service, or organization worth talking about?

Win an iPod

Here’s how to enter:

  1. Answer the following question in the comment section below:  What would you do if you had a marketing budget of $5,000.00 to promote a healthier lifestyle?
  2. Sign up to receive our bi-weekly newsletter using the boxes below.

The person with the “most” creative idea will win an iPod Shuffle.  The winner will be selected by a random panel of judges, and notified via email (announced on October 1, 2011).  This contest is only available to those living in the United States or Canada (sorry to our international readers).

 
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4 thoughts on “Marketing Contest – Win an iPod Shuffle”

  1. I would borrow the idea from the show The Biggest Loser and gear the campaign around a contest. It would be a national contest with counties competing against each other. The county with the most weight loss over a 6 month period would win.

    The $5,000 would go to promote the campaign directly to county leaders.

    I would then work on getting a lot of PR for the contest. The winning county would receive a ton of publicity. I would try to get a lot of celebrities to volunteer to make appearances for the winning celebration.

  2. I’d have a fake candy bar created that would have Think Twice Before Eating wrapper on it along with other healthy choices related info. The candy bar would be made of styrofoam and had Think Twice stamped on it.

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CRUSH IT ON FACEBOOK
Likes, Shares, & Comments WON'T Put Money In Your Bank Account.

In Our Free Course:

Crush It On Facebook In 30-Days Or Less

You'll Discover:

A Simple Facebook Strategy We Used To Take a Client From Losing $10k Each Month To Making Thousands...In Only 86 Days.

The 3-Step Formula We Used To Increase Another Client's Sales By Over $9,000 per Month (and they're spending less than $400 per month on Facebook Ads)

We'll Also Share Our "24-Hour Audience Identifier Campaign"

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