Why You Should Never Start a Business
You should never start a business – unless you first identify which category you’re going to dominate.
All successful businesses fall into one of the following four categories:
Innovation Leaders (Apple & GE)
System Leaders (McDonald’s & WalMart)
Marketing Leaders (Coke & Procter & Gamble)
Service Leaders (Ritz Carlton & Zappos)
Which category does/will your business dominate?
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