Why You Should Never Start a Business

Posted by Wayne in Marketing

You should never start a business – unless you first identify which category you’re going to dominate.

All successful businesses fall into one of the following four categories:

Innovation Leaders (Apple & GE)

System Leaders (McDonald’s & WalMart)

Marketing Leaders (Coke & Procter & Gamble)

Service Leaders (Ritz Carlton & Zappos)

Which category does/will your business dominate?

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And if you are already in business, it’s not to late to ask this question and determine which category is yours. If you don’t know, “take a minute” – your future depends on it!