What should you do? You’ve only got $1,000 to spend on advertising, so where should you spend it? Should you run an ad in the newspaper? Should you purchase radio spots? Or, should you invest that money in direct mail?
Invariably what happens when we’re faced with too many choices is that we don’t choose anything. Then we’re left with the exact same challenge, no solution, and a lot less time than when we started.
Here are six ways to help you make better decisions – faster:
Step 1: Define the Problem.
What is the problem you are trying to solve? If you’re considering advertising, then the problem you’re trying to solve is attracting new clients. What is the problem?
Step 2: Set a Timeframe.
When do you want and need the problem solved? No, be more specific. Exactly what day and time will you make a decision? If a client’s birthday is in two weeks and you want to send her a gift, generally speaking it’s a good idea to send the gift before her birthday. Select the date and time you’ll have made a decision to send the gift.
Step 3: List the Solutions.
What options are you considering? List them. But only list options that meet your criteria. For example: it doesn’t do any good to list a $10,000 Rolex watch as a potential solution if your budget is only $1,000.
Step 4: Create a 3 x 3.
List the top 3 benefits and the top 3 drawbacks to each potential solution. Specifically, list both the benefits and drawbacks as they relate to the problem you’re trying to solve.
Step 5: Make a Choice.
Now, isn’t that easy?
Step 6: Don’t Look Back.
Don’t question your decision. You can’t change it. (Even if you can –don’t.) Move forward. Analyze the results. Did the solution solve your problem? If so, move on to the next decision. If not, go through the process again.
Try this simple 6-step process for 30 days and you’ll amaze yourself. One thing you will discover is you’re spending a lot less time contemplating decisions – giving you more time to focus on things that matter.
What tricks have you developed to help you make decisions? I’d love to hear. Leave a comment below.