The Entrepreneurs Ultimate Guide to Facebook
In the time it takes you to read this post, here’s what will happen on Facebook:
- 510,404 Comments
- 382,861 Posts liked
- 231,605 Messages sent
- 135,849 Photos added
- 98,604 Friendships approved
- 82,557 Status Updates
- 79,364 Wall posts
- 74,204 Event invites received
- 72,816 Pages liked
- 66,168 Photos tagged
As an entrepreneur, you have to go where your audience is and speak to them in a relevant and meaningful way… and for many, Facebook is “that” place. Smart entrepreneurs know how to leverage the tools and resources available to them. Facebook is a powerful tool, and if used properly it can yield powerful results. Now let’s dive into some resources that will help you get going:
The ABCs of Facebook
Don’t know where to start? These blog posts give a great overall view of how to get the ball rolling on this networking site.
Facebook 101: A Simple Guide to Understanding When & How to Use Basic Features - In this column, Greg Finn explores the basics of Facebook such as Profiles, Groups, Pages, Places, and Events.
Social Networking 101 – From the basics of getting started to more advanced Facebook features, this offers a comprehensive guide to social media compiled by PC magazine’s finest.
Facebook 101 for Business: Your Complete Guide - This post on Social Media Examiner by Mari Smith gets you started with Facebook, with information on reviewing your profile, making a friends list, and adjusting your privacy settings.
Facebook, for Work?
Now you know how it all works, but why and how should you incorporate this into your business plan?
11 Mind-Blowing Reasons Your Company Needs Facebook - Jay Baer of Convince and Convert walks you through some of the most compelling reasons for utilizing this “mind-blowing” social network in this post.
Social Media ROI Pyramid – Jeremiah Owyang has put together this framework for understanding how social media can achieve your business goals, using lots of graphs and charts to help visualize its potential.
Esty’s Facebook Guide – This blog explores marketing ideas for small business operators on Facebook, specifically those selling products online on their site, though their concepts are relatively universal.
Okay, okay, I’m convinced… now how do I really make this thing work for me?
Social Media Best Practices – Brian Solis offers these 14 guidelines to help you succeed at social media.
21 Creative Ways To Increase Your Facebook Fanbase - Mari Smith provides some inventive tips to help you increase your Likes on Social Media Examiner.
AllFacebook – This blog churns out useful content solely on what is currently the world’s largest social network.
How to Get More Likes For Your Facebook Page (The Easy Way!) - Dave Charest shares his quick tip to make it easier for Facebookers to like your page.
What do I need to know about Marketing with Social Media?
Brian Solis – Brian Solis’ blog is “required reading for anyone in the social media business,” and is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati.
Social Media Examiner – This is the world’s largest online social media magazine designed to help businesses master marketing on a broad spectrum of social medias, such as Facebook, Twitter, Google+ and LinkedIn.
Convince & Convert –This blog gives straight-forward, no b.s. social media and marketing tips by social media evangelist Jay Baer.
Six Pixels of Separation – Many digital marketing and social media insights from the “Rock Star of Digital Marketing,” Mitch Joel, are found in this blog.
Want to automate your Facebook (and social media)?
HootSuite - Save your time and your sanity. Monitor and post to multiple social networks, including Facebook and Twitter using the HootSuite dashboard.
TweetDeck – TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn and More.
Rules of Engagement
Want to build a loyal following of Facebook fans?
Welcome Page – Walk through the specific steps of creating your very own custom Facebook Welcome page.
Wildfire – Quickly and easily build and launch social media marketing campaigns. Campaign formats include quizzes, contests, coupons, virtual gifts and more. They provide easy-to-use design features that enable you to create layouts and designs to match your brand. Their prices start at $5.00 per campaign + $0.99 per day.
NorthSocial – They include over a dozen special apps with each of their packages – which start at $19.95 per month. Their apps will allow you to include things like videos, photo galleries, opt-in forms, social media buttons and more, right on your Facebook Welcome page.
TabSite – Tabsite offers several different packages, including a free version. The only drawback is they place their logo (it’s really small) on the bottom of your welcome page. Their paid versions start at only $5.00 per month.
Great! I think I’ve got the hang of this. So… How do I really know it’s working?
Kurrently – This free social search engine shows you what’s being shared on Twitter and Facebook.
Socialbakers – Easily monitor your Facebook statistics with this site’s Engagement Analytics PRO or Engagement Builder PRO.
Warning & Conclusion
Facebook (and all other social media sites) is merely a tool. It’s a tool that can easily eat up many hours of your valuable time. However, if you’re serious about succeeding in the “online” world these tools can’t be ignored.
Do you have any Facebook or social media tricks that you have used to help grow your business? Please share them in the comments below so we can all benefit.