3 Elements of Successful Website Design
As kids, we were the ones who wore mismatching socks….on purpose. We were loners. The ones who watched to see which way the “cool crowd” was going – then we marched the opposite direction.
And honestly, we haven’t changed one bit…
While all the website design “gurus” are busy arguing over building HTML sites vs. Flash sites, we’re busy helping businesses grow by utilizing the internet. It doesn’t matter if you want (or have) a Flash website or an HTML website; we believe THAT YOUR WEBSITE SHOULD BE BUILT AND DESIGNED TO HELP GROW YOUR BUSINESS AND SPREAD YOUR MESSAGE.
How do we do it? By doing the exact opposite of what all the other website design companies do.
To explain what I mean, please let me share with you the three essential elements of successful website design.
Contrast -the look and feel.
Contrast refers to the elements, textures, and styling that make your website look different from others.
Composition – the structure of the design.
Composition determines how the pages flow together, and how people read and see your website.
Content – the “stuff” on your website.
Content includes the words, images, and videos found on your website (the stuff people go to your website to do, learn, and experience).
Talk to any other “professional” website design company and here is what you’ll discover: they’ll start by talking about contrast. They’ll ask how you want your website to look. Often they’ll ask you to send them links to a few websites that you really like so they can base your website design on that particular style.
Next they’ll start talking about which pages you want and/or need. They may even give some thought to how those pages should be connected. Then, if you’re really lucky, they’ll spend some time planning how people will actually flow through your website.
And finally, they’ll worry about content. Or, more than likely, they’ll leave all that up to you.
So, we do the exact opposite.
We start with the Content. What is it that you want to communicate? Whom are you talking to (prospects, customers, employees)? How often will content be updated (and by whom)? How often do you think people will return to your website? Why will they return? What can you tell or show them to get them to return?
Your website content is THE most important element in your website design, but only if you’re serious about using your website to help people go from being strangers to happy, paying clients. This is why we start with content first. (No, this doesn’t mean that you have to have all the text/images/videos ready before we start designing your new website; it simply means you have to understand how and why they will be used.)
Would you like for Ugly Mug Marketing to design and build a website for you that will help you grow your business and spread your message? If so, complete our website design client survey by visiting: http://uglymugmarketing.com/questionnaire
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2 thoughts on “3 Elements of Successful Website Design”
I came across this post and it’s very useful. The content is really informative and I’ve learned something new. Thanks!