A Practical Guide to Putting Your Business on Autopilot – Fulfillment Model
FM – Stands for Fulfillment Model
Without a Fulfillment Module you’re going to get stuck. Stuck where? Stuck in what? You’ll get stuck in what Les McKeown calls the Artisan Trap. This is the trap that keeps most entrepreneurs on the “perpetual” hamster wheel, never seeming to be able to break free.
The Artisan Trap kills most businesses and crushes entrepreneurs’ hopes and dreams.
The only way to get out of the Artisan Trap is to first get a clear understanding what it is, and the next step is to develop your own Fulfillment Model. After all, without a clear Fulfillment Model the entire Business Freedom Formula falls apart.
Here’s what the fulfillment model looks like
The entire point of the Fulfillment Model is to develop your own fulfillment channels to ensure that you never become the bottle neck in the process of scaling your business. A critical component of developing your Fulfillment Model is finding and retention of Unmarketed Talent. The more layers of Unmarketed Talent you can work into your business, the smaller your chance of falling back into the Artisan Trap.
FULFILLMENT MODEL EXERCISES
Implementing the fulfillment module can be difficult, particularly for those like me who tend to be control freaks. One of the simplest ways I’ve learned to build a company that is resistant to getting stuck in the Artisan Trap is by requiring that everyone becomes accustomed to answering both of the following questions each day:
What have I done to attract a new customer today?
What have I done to keep a customer today?
By having your entire team (yes, active subcontractors as well) answer both of these questions each day, you are ensuring that their focus isn’t simply on just “doing their job”.
These two simple questions help people think on both the selling and fulfillment sides of the equation. Check out How Ugly Mug Marketing Used 100-Year Old Methods to Put Their Business on Autopilot. This report will guide you through eight specific steps to help you discover areas that can be outsourced and automated.
Here are a few of books that will help you escape from the Artisan Trap and develop your own Fulfillment Model:
Which path are you on?
Now spend a few minutes answering the following questions:
Which path am I on?
And where is this path going to lead me?
“When you find yourself on the side of the majority, it’s time to pause and reflect.”
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