All posts by Wayne

Starting a business (one day) is a dream for many people.  The freedom.  Unlimited earning capability.  Pursuing your passion. Doing what you love each and every day. Unfortunately, this dream in all of its glory can quickly and easily fade into a nightmare.  All the paper work.  All the options.  All the obligations.  All the ... Read More

What should you do?  You’ve only got $1,000 to spend on advertising, so where should you spend it?  Should you run an ad in the newspaper?  Should you purchase radio spots?  Or, should you invest that money in direct mail? Invariably what happens when we’re faced with too many choices is that we don’t choose ... Read More

I’ve heard it said that as you become more successful you don’t get rid of problems, you just get bigger problems.   When I first heard that statement my business was in its early stages, and our problems all centered around one primary area – finances.  My belief was that if I could just boost revenues ... Read More

If you are anything like me, you are always looking for good books to read.  I used to spend hours scouring reviews on Amazon, hoping to stumble across a “good” book.  If you’ve ever attempted this “review” approach you likely have a stack of books, that despite the glowing reviews, just didn’t benefit you. After ... Read More

You think about things a little differently when death is staring you in the face. Have you ever wondered what it will be like when death comes calling for you? I hadn’t… that  is, until I was told…. “YOU ARE DYING!” Those three words will completely change your life.  I don’t want you to wait ... Read More

Visioning has the power to take you from where you are to where you want to be.  It doesn’t matter how hopeless.  It doesn’t matter how far you’ve veered off the path.  It doesn’t matter how desperate you are…visioning can change your life. In this post, I have the privilege of giving you a glimpse ... Read More

Mac has the PC. Lamborghini has Ferrari. Batman has the Joker. Democrats have the Republicans. Coke has Pepsi. Whom do you have? You need a nemesis!  Sure, you may be just starting out.  Sure, you may have plenty of battles to fight without having to worry about a nemesis. BUT… a nemesis can catapult you ... Read More

Thanks to Ari Weinzweig, co-founder and managing partner of Zingerman’s, my business and life are much better.  You see, it was Ari who introduced me to the strategic approach to visioning. Prior to reading Ari’s book, A Lapsed Anarchist’s Approach to Building a Great Business, I thought visioning was some “crazy” new-age meditation technique.  Boy ... Read More

Charlie “Tremendous” Jones once said, “You are the same today as you’ll be in five years except for two things: the books you read and the people you meet.” Now that we live in an “online” world… I’m sure that Charlie would agree that it is not only the books you read but also the ... Read More

When the ball drops in Times Square on New Year’s Eve 2012, and the clock strikes 12… you will have just completed another year of your life.  Spent 365 days that you’ll never be able to spend again.  How will you have spent those days?  Did you make them count?  Did you make a difference?  ... Read More