If You Build it, They Won’t Come…
With over 72% of American’s having access to the Internet*, you would think just by having a website built you can get a little of that traffic to your website, right? Wrong! This is a very common misconception, and sadly it’s a misconception fueled by many web designers and ad agencies.
After I “invested” $1,200.00 to have my first website built in 2003, I believed visitors needing my services would flood my website with credit cards in hand. Needless to say, I was disappointed. But that may be good news for you. Hopefully, you can learn from my mistake, and not repeat it.
After waiting several months for the visitors to flood my site, it still was like a ghost town. Digging around I discovered there are three common myths about website traffic.
The first myth, and the biggest, is getting traffic to a website is easy. It’s actually more difficult than “they” want you to believe. To get any sizable amount of organic traffic to your website takes work, and usually a lot of it. So why do most “gurus” tell you if you build it they will come? Simple, they want your money!
The next myth I uncovered is that paid website traffic – specifically Pay Per Click traffic – is too expensive. If your website is built properly, PPC traffic can easily become the lifeblood of your website.
The third myth I found is the belief that having a lot of traffic to your website will automatically make your business a success. Actually, nothing could be further from the truth. I consulted with an Internet-based company recently that had over 15,000 unique visitors each and every day, and yet they were making less than a couple of thousand bucks a month. Why? Actually, it’s because traffic isn’t the most important part of your website.
What’s the one thing that is far more important than traffic? Conversion! More specifically, how many of your website visitors you convert into happy paying customers. At the end of the day, that is all that really matters.
If you have a website, evaluate where your traffic is coming from, and then focus on converting that traffic into customers. Don’t buy into the lie that traffic is all that matters.
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