David Ogilvy and Big Ideas
Posted by Wayne in Business Growth, Marketing
According to Ogilvy…Big Ideas = Fame & Fortune
Have a big idea?
Are you sure?
What’s your big idea?
In his book Ogilvy on Advertising, David Ogilvy gives a helpful checklist to help decipher if an idea could (and should) be qualified as a “BIG IDEA.”
- Did it make me gasp when I first saw it?
- Do I wish I had thought of it myself?
- Is it unique?
- Does it fit the strategy to perfection?
- Could it be used for 30 years?
Next time you think you have a “BIG IDEA,” try running it through Ogilvy’s checklist to see how well it qualifies.
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