David Ogilvy and Big Ideas

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According to Ogilvy…Big Ideas = Fame & Fortune

Have a big idea?

Are you sure?

What’s your big idea?

In his book Ogilvy on Advertising, David Ogilvy gives a helpful checklist to help decipher if an idea could (and should) be qualified as a “BIG IDEA.”

  1. Did it make me gasp when I first saw it?
  2. Do I wish I had thought of it myself?
  3. Is it unique?
  4. Does it fit the strategy to perfection?
  5. Could it be used for 30 years?

Next time you think you have a “BIG IDEA,” try running it through Ogilvy’s checklist to see how well it qualifies.

 
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CRUSH IT ON FACEBOOK
Likes, Shares, & Comments WON'T Put Money In Your Bank Account.

In Our Free Course:

Crush It On Facebook In 30-Days Or Less

You'll Discover:

A Simple Facebook Strategy We Used To Take a Client From Losing $10k Each Month To Making Thousands...In Only 86 Days.

The 3-Step Formula We Used To Increase Another Client's Sales By Over $9,000 per Month (and they're spending less than $400 per month on Facebook Ads)

We'll Also Share Our "24-Hour Audience Identifier Campaign"

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Named one of the top influencers on the web by the Wall Street Journal,