My Magic Vacuum Cleaner and Your Website
Posted by Wayne in Business Growth
I saw the most amazing vacuum cleaner the other day in Sam’s Club. It was called a Dyson (roller ball). The display at Sam’s talked about how the vacuum never loses power no matter how much stuff you suck up in there.
With the roller ball technology, the vacuum almost magically navigates around your furniture, the display continued.
I was excited. I was ready to get it home and put it to the test.
We stopped for lunch at McAlister’s Deli, but I wasn’t really hungry. I was ready to get the Dyson home and put it to work.
After getting it home, I carefully took it out of the box and stood amazed by its sheer beauty.
I plugged it in, flipped the switch, and then hopped in the recliner, ready to watch the magic begin.
Surprisingly, nothing happened. It just sat there, making noise and looking beautiful.
What’s the deal? It was supposed to clean my house like never before, and all it did was sit there.
After a quick call to Dyson….
I was shocked to learn that the beautiful machine didn’t work on its own…..I would have to get off the recliner and TAKE ACTION!
That’s when it hit me… my vacuum is often just like peoples’ websites. They get so caught up in the excitement of a new beautiful website, they forget that it’s only a tool – a tool that requires effort on their part to be successful.
You’ve got a beautiful new website (tool)….
Here are a few ways to utilize your new tool to its fullest:
-Don’t forget it – Use it. Promote it. Include it. Make sure all your marketing and advertising efforts contain your web address.
–Social Media – Facebook is huge. 1 out of every 12 people on the planet has a Facebook page. Be sure you have one and are actively using it.
–Ad Words – By far the quickest way to get traffic to your website. But it costs money. The more competition there is for your keyword, the more it’s going to cost to get the traffic.
–Search Engine Optimization – The free way to get traffic, but it’s going to take time and work. If you go to google.com (or any other search engine) and search for “discount fish oil,” the search results will contain both Ads and organic search results.
–Talk – Talk to others about your new website. Ask them to go visit your site. Tell your prospects, customers, and vendors to stop by your website for a visit.
–Measure – Your website has Google Analytics installed. Google Analytics is working – measuring, monitoring, and analyzing – even while you’re sleeping. Take time to review the data that Google Analytics provides. This data will give you a good idea of exactly where people are coming from, what they’re looking at, and how long they’re staying.
Remember, your website (tool) is only going to have as much impact on your business as you allow it to have. Make a plan of action. Do one thing each day to promote your website.
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