Why You Should Fire Your Customers
Having customers is way overrated. Inevitably, the more customers you have, the more headaches, complaints, and problems you have to deal with.
It really is not worth it. So, I wholeheartedly recommend firing them all.
But before you fire your customers, I first recommend that you replace them with clients.
Here’s the difference:
Customer: –noun: a person who purchases goods or services from another; buyer; patron.
Client: –noun: a person or group that is under the care, watch, and protection of a professional.
Customers are ordinary. Every business has customers.
….only professionals have clients. You’re the professional!
Your clients should feel as if you are always watching out for their best interest – and you should be. What does that mean?
It means you won’t sell a product/service to a client just because they think it’s the best solution to their problem. No, remember they are under your care, watch, and protection, so you must advise them on what really is the best product/service based on their “real” problem.
The shift from customers to clients is really about trust. Getting your customers to transition to clients isn’t difficult, but it takes time. If you’ve been treating them as customers, then of course they are acting like customers.
So, what can you do? I’m glad you asked. There are three steps to help you lead your customers through the transition:
1.) Become Second – remember, it’s about clients, not about you. Your purpose and passion should be to serve your clients. Remind yourself of this before, during, and after interactions with clients.
2.) Build Trust – put your clients’ true needs first. Don’t sell them something they don’t need just because you can. Discover their needs and offer solutions based on those needs.
3.) Begin a Relationship – make the interaction more of a two-way street. Express sincere interest in your clients and their needs, desires and goals. Provide them with ideas, tools, resources, products, and services to help them solve their problems and reach their goals.
Implement those three steps and you’ll create a loyal following. Your clients will not only consider you as their first option, but they’ll also start sending you a steady steam of referrals.
“A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.“ James Cash Penney – Founder of JC Penney
Are you going to fire some of your customers?
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