Why Numbers Matter To Successful Entrepreneurs

  • Sumo

It’s all about numbers.  Everything that needs managing needs measuring.  How will you know if you’re making enough to pay all your bills?  Simple. By measuring income vs. expenses.

So as the chief marketing wizard, what should you be measuring?

  • Number of responses vs. number of impressions.
  • Number of prospects vs. number of new customers.
  • Number of repeat customers vs. total number of customers.
  • Annual revenue per customer.
  • Lifetime revenue per customer.
  • Profit per customer vs. acquisition cost per customer.
  • Purchasing cycle of your product or service.
  • Number of times you’re told “NO” before you get a “Yes.”

“What gets measured, gets managed.” – Peter Drucker

I’d love to hear what other things you measure.  Leave them in the comments below.

 
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CRUSH IT ON FACEBOOK
Likes, Shares, & Comments WON'T Put Money In Your Bank Account.

In Our Free Course:

Crush It On Facebook In 30-Days Or Less

You'll Discover:

A Simple Facebook Strategy We Used To Take a Client From Losing $10k Each Month To Making Thousands...In Only 86 Days.

The 3-Step Formula We Used To Increase Another Client's Sales By Over $9,000 per Month (and they're spending less than $400 per month on Facebook Ads)

We'll Also Share Our "24-Hour Audience Identifier Campaign"

“If you are looking for design or development services, Ugly Mug Marketing is a great solution. Wayne and his team are honest, fair, and reasonably priced. Best of all, they deliver the work on time.”

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Named one of the top influencers on the web by the Wall Street Journal,