A Practical Guide to Putting Your Business on Autopilot – Unmarketed Talent
UT – Stands for Unmarketed Talent
Do you know someone who is a brilliant writer? How about a talented carpenter? How about an amazing graphic designer or coder, or someone who is extremely talented in another area?
So you have someone, or maybe several people, in mind? Now let me ask you, how good are they at marketing themselves and their talent? Do they have people lined up at their door waiting for them and their services?
If not, why not? The reason is simple. These extremely gifted people often don’t have a clue how to market and promote themselves. They don’t know how to connect with the HUGE market need that exists. That doesn’t make them bad, stupid, or any less valuable . . . it simply means they don’t know how to market themselves and their services to the Market Need that exists.
You see, there’s a HUGE gap between Market need and their talent. Using The Business Freedom Formula, your job is simply to build the bridge that connects the market need with their Unmarketed Talent.
Seems simple, right? Don’t let the simplicity of this fool you into thinking it’s not important. This is really at the core of The Business Freedom Formula. Unmarketed Talent is the primary component that will become the catalyst for your freedom.
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UNMARKETED TALENT EXERCISE
STEP 1
Make a list of 7 people you know who: 1) have a brilliant talent or skill that you feel is going underutilized or, 2) they simply don’t know how to promote and attract people willing to pay them for their talent.
STEP 2
Beside each name list the talent they possess. For example, graphic design, musician, mechanic, woodworker, etc.
STEP 3:
Write down two specific Market Needs that you think they could fulfill. For example, let’s say that a friend of yours is an extremely talented musician. And that just the other day you heard a co-worker say they called to enroll their son in piano lessons and there was a two month wait to get started. You may see the need for a private piano teacher, or maybe a music school in your area. Whatever that need may be, just make a note of it beside each of the names on your list.
STEP 4 – NOT for the faint of heart:
Take a look over your list and identify the one friend and Market Need you feel has the most potential. Now take your friend to get coffee and casually pitch your idea to them.
Disclaimer: Most people are terrified of trying new things, and particularly launching a business venture. It’s your job to simply gauge their interest and not overwhelm them with an elaborate plan.
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Recommended Resources:
Here are a few places around the web you can track down people with Unmarketed Talent:
CONCLUSION:
If you’re going to put your business on autopilot you have to be sure you have the best talent available to serve your customers. Finding unmarketed talent is easy, but it does require time.
In the next post we’ll cover how to find and utilize Automated Systems.
Want to learn more about the Business Freedom Formula? You can get exclusive videos and our step-by-step guide over at FreelancersFreedomFormula.com.
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