Do I Need a Responsive Website?

Posted by Wayne in ,

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As of April 21st, 2015, Google is now rewarding websites that are mobile friendly, and giving them precedent over non-mobile friendly websites.

Why is Google Penalizing Your Website?

Google wants to ensure when people use their search engine users don’t get frustrated trying to navigate websites from phones and tablets. 80 percent of mobile searches originate from a Smartphone and 47 percent from a tablet, so you need to configure for all devices to avoid missing out on conversions and sales.

Your website needs to not only look good but, most importantly, it needs to be functional on a smartphone, tablet, e-reader, and desktop or laptop.  As the visitor switches between devices, a website should automatically adjust to accommodate for resolution, image size and scripting abilities – this is referred to a responsive design.

Responsive Design is the Answer

Responsive design is an approach to laying-out and coding a website so that it provides an optimal viewing experience for the user. It should consist of ease of reading, ability to tab navigate with the visitor’s thumb, as well as the ability to navigate the website with minimum resizing, panning and scrolling across all devices, whether a laptop, tablet or cell phone.

Mobile Flyer

Want to put this on your website?  Here’s the code:

<div style=”clear: both;”><a href=”http://marketingconfessions.com/2015/06/do-i-need-a-responsive-website/”><img title=”Do” src=”http://marketingconfessions.com/wp-content/uploads/2015/06/Mobile-Flyer.jpg” alt=”Do” border=”0″ /></a></div>
<div>Courtesy of: <a href=”http://marketingconfessions.com/2015/06/do-i-need-a-responsive-website/”>Ugly Mug Marketing</a></div>

Conclusion:

Your website has the same fate as 8-track players, VCRs, and Compact Discs. Sure, you can keep your website the way it is and it will continue functioning, but most of your prospective customers have moved on to the latest technology and at some point will expect you to keep up with the times. 

Does your website meet Google’s new requirements?  Find out here.

The best solution is to have your website converted into a responsive design. This process will not effect the functionality of your website, but it will make your website super easy to use on both smartphones and tablets…and most importantly it will bring it up to Google’s new standards.

 
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CRUSH IT ON FACEBOOK
Likes, Shares, & Comments WON'T Put Money In Your Bank Account.

In Our Free Course:

Crush It On Facebook In 30-Days Or Less

You'll Discover:

A Simple Facebook Strategy We Used To Take a Client From Losing $10k Each Month To Making Thousands...In Only 86 Days.

The 3-Step Formula We Used To Increase Another Client's Sales By Over $9,000 per Month (and they're spending less than $400 per month on Facebook Ads)

We'll Also Share Our "24-Hour Audience Identifier Campaign"

“If you are looking for design or development services, Ugly Mug Marketing is a great solution. Wayne and his team are honest, fair, and reasonably priced. Best of all, they deliver the work on time.”

NEIL PATEL

Named one of the top influencers on the web by the Wall Street Journal,