All posts by Wayne

It’s been just over a week now since I got back home from the Dan Kennedy SuperConference, and I’m still working on a strategy for implementing all that I learned (which was a lot).  Over the next few posts, I’m going to share what I learned. Specifically, I’m going to tell you what I’m implementing ... Read More

Are little things killing your business?  You get everything right…and then nothing.  No customers flocking to your door.  No phone ringing off the hook.  Nothing.  Nada. Often times, it’s the little things that ultimately lead to failure.  You may lose the sell.  You may lose a client.  You may lose money.  You may lose a ... Read More

  Are you interested in learning more about copywriting but don’t know where to start? I was once at just such a crossroad and decided I would do best learning from the experts, so here they are to help you out too! I’ve put together this list of great copywriting books that will help develop your copywriting techniques ... Read More

When I absolutely have to have copy that sells, there’s only one person I call…and that person is Demian Farnworth.  Demian is one of the most gifted copywriters I’ve had the privilege of working with, and trust me, I’ve worked with quite a few of them.  Demian writes for some of the most successful bloggers ... Read More

I’m sure you’ve heard the saying, “You never get a second chance to make a first impression.”  Well, your headline is your first impression.  If your headline doesn’t make people stop in their tracks – then everything that follows it is in vain.  If your copy or ad is going to be successful, you have ... Read More

I use both Gmail and Yahoo for my email.  Gmail is what I use for business, and Yahoo is more of a catch-all.  Gmail seems to do a  better job of catching and weeding out spam than my Yahoo account, which is why I began using Gmail more. Spam messages used to drive me crazy.  ... Read More

It doesn’t seem like it was that long ago that I first learned of the magical world of copywriting, and massive amount of money that good copywriters can earn.  The first time a copywriter quoted me $5,000 to write a single sales letter, I told him he must not understand what I was asking about.  ... Read More

It’s here! You now have the opportunity of a lifetime …well, at least we would like to think so. We are pleased to announce the launch of the “So You Have A Website Now What?” Website Contest where you not only have a chance to win a brand new website (designed by us) but also ... Read More

    Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why it’s called the present. –Elanor Roosevelt   You can’t change the past, but you can ruin the present by worrying about the future. –Unknown   Do not dwell in the past, do not dream of the future, concentrate the mind ... Read More

About this time last year we received a request for a marketing plan proposal.  The request was for one of our Ultimate Marketing Plans, and I knew the proposal would require about four hours of my time.  The issue for me was finding a four-hour block of time – which I didn’t have. Sure, I ... Read More