All posts by Wayne

Marketing Confessions

Roles Entrepreneurs Play

Posted by Wayne in ,

  There seems to be an endless number of roles entrepreneurs play – from sales to marketing to janitor to customer support, to IT; entrepreneurs often find themselves fulfilling all of these roles, often all on the same day.   One of the most critical mistakes that you, as an entrepreneur, can make is not ... Read More

Marketing Confessions

4 Sales Lessons Every Entrepreneur Can Learn from Watching QVC

Posted by Wayne in

  Selling is vital to any entrepreneurial endeavor. Selling your product. Selling your service. Even selling your employees on why they should produce great work. Selling matters.   As Zig Ziglar used to say, “Nothing happens until somebody sells something.”   If you’ve been a student of sales for any length of time, chances are ... Read More

Marketing Confessions

You Should Never Carry a Business Card…Here’s Why

Posted by Wayne in

    Can I get one of your business cards?   If you’ve been to any networking event in the past 100 years, you’ve likely been asked this question. Not only have you been asked the question, but chances are good you ask that question of others on a regular basis. I know because I ... Read More

Marketing Confessions

How to Lead Through Adversity

Posted by Wayne in

    Things rarely go according to plan. Quotas aren’t met. Prospects fall through the cracks. People don’t live up to their end of the bargain. False accusations are made. Negative feedback is given.   Can you relate to one, or more of those? I know I can.   Life can seem to sometimes steer ... Read More

Marketing Confessions

How to Conduct a Personal Goal Review

Posted by Wayne in

Goals!   All the gurus say you MUST have them if you’re going to be successful – but is that true?   It was fifteen years ago that I was introduced to goal setting. I was given a set of classic Zig Ziglar cassette tapes on the power of goals. These cassette tapes led me ... Read More

Marketing Confessions
Marketing Confessions
Marketing Confessions
Marketing Confessions

How to Prevent Poor Customer Service

Posted by Wayne in

  Fashion is not my thing! I’m much more comfortable in jeans and a hoodie (Yes, I’m in the Mark Zuckerberg fashion club). I’ve even toyed with the idea of buying multiples of the exact same shirt and pants to avoid having to decide what to wear every day. Before you laugh…this is exactly what ... Read More

Marketing Confessions
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