All posts by Wayne

Marketing Confessions

Do I Need a Responsive Website?

Posted by Wayne in ,

As of April 21st, 2015, Google is now rewarding websites that are mobile friendly, and giving them precedent over non-mobile friendly websites. Why is Google Penalizing Your Website? Google wants to ensure when people use their search engine users don’t get frustrated trying to navigate websites from phones and tablets. 80 percent of mobile searches ... Read More

Marketing Confessions

Disruptors in Business

Posted by Wayne in

  He manufactured a car for every family. He invented the factory production line. He created a world where people had control over their travel schedule.   Henry Ford changed the world by disrupting the marketplace.   He put an end to darkness. He perfected a technology no one believed could be perfected. He marketed ... Read More

Marketing Confessions

8 Productivity Hacks for Entrepreneurs

Posted by Wayne in ,

Do you often reach the end of the month only to find yourself wondering why you weren’t able to accomplish more? Do find yourself committing to make next month better? Have you realized your biggest challenge isn’t lack of time management skills, but a lack of self-management skills? The next month is going to pass ... Read More

Marketing Confessions

Roles Entrepreneurs Play

Posted by Wayne in ,

  There seems to be an endless number of roles entrepreneurs play – from sales to marketing to janitor to customer support, to IT; entrepreneurs often find themselves fulfilling all of these roles, often all on the same day.   One of the most critical mistakes that you, as an entrepreneur, can make is not ... Read More

Marketing Confessions

4 Sales Lessons Every Entrepreneur Can Learn from Watching QVC

Posted by Wayne in

  Selling is vital to any entrepreneurial endeavor. Selling your product. Selling your service. Even selling your employees on why they should produce great work. Selling matters.   As Zig Ziglar used to say, “Nothing happens until somebody sells something.”   If you’ve been a student of sales for any length of time, chances are ... Read More

Marketing Confessions

You Should Always Carry a Business Card…Here’s Why

Posted by Wayne in

Buѕіnеѕѕ саrdѕ сrеаtе a credible аnd рrоfеѕѕіоnаl іmаgе. Dо уоu wаnt tо соnvеу thаt you’ve gоt уоur асt tоgеthеr? A buѕіnеѕѕ саrd does just thаt. Hаvіng a ѕеt of business саrdѕ shows you аrе рrераrеd аnd саrе аbоut appearing рrоfеѕѕіоnаl аnd mаkіng соnnесtіоnѕ. It аlѕо рrоvіdеѕ nеw соntасtѕ wіth a physical rесоrd оf whо you ... Read More

Marketing Confessions

How to Lead Through Adversity

Posted by Wayne in

    Things rarely go according to plan. Quotas aren’t met. Prospects fall through the cracks. People don’t live up to their end of the bargain. False accusations are made. Negative feedback is given.   Can you relate to one, or more of those? I know I can.   Life can seem to sometimes steer ... Read More

Marketing Confessions

How to Conduct a Personal Goal Review

Posted by Wayne in

Goals!   All the gurus say you MUST have them if you’re going to be successful – but is that true?   It was fifteen years ago that I was introduced to goal setting. I was given a set of classic Zig Ziglar cassette tapes on the power of goals. These cassette tapes led me ... Read More

Marketing Confessions
Marketing Confessions
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