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Wayne  // Posts published by Wayne

Posted by in Books, Marketing | 27 comments

A Must Read for Every Entrepreneur – Q&A with MJ DeMarco

A Must Read for Every Entrepreneur – Q&A with MJ DeMarco

The “MTV Cribs” Episode That Never Happened From The Millionaire Fastlane Host: “Today we visit 22-year-old Big Daddyhoo and his 8,000 square-foot crib here on the beautiful Atlantic coastline, live from sunny Palm Beach, Florida… so, Big Daddyhoo, tell us about your rides!” Big Daddyhoo: “Yo dawg, we gotz the Ferrari F430 over there with...

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Why Seth Godin Is Weird…and Wrong!

Why Seth Godin Is Weird…and Wrong!

You’re weird.  I’m weird.  And the world is getting weirder according to Seth Godin’s new book We Are All Weird. The official book description says, “For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. ….As Godin has identified,...

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Posted by in Business Growth | Comments

10 Steps to Successful Outsourcing

10 Steps to Successful Outsourcing

Trying to be more productive? Need to get more done? Maybe it’s time to consider outsourcing. But don’t try it before you read these 10 Steps to Successful Outsourcing.  

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How Go From Slacker To Super Productive – Lessons From Mark Shead

How Go From Slacker To Super Productive – Lessons From Mark Shead

Choosing to live the entrepreneurial life seems to be the cool thing to do.  After all, no boss, no set schedule, controlling your own destiny, and unlimited earning potential are all possible for an entrepreneur. The entrepreneurial journey reminds me of sailing through the Caribbean.  The blue sky, the crystal clear water, and the wide...

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Posted by in Marketing, Website | Comments

Secrets To Getting People To Read and Follow Your Blog – Interview with Mark Shead

Secrets To Getting People To Read and Follow Your Blog – Interview with Mark Shead

Getting more traffic to your website can be a challenge.  Sure, there are some shortcuts, secrets if you will, to getting more traffic, but traffic for traffic’s sake won’t do you any good.  Your goal should be to build a loyal following.  To lead a tribe, as Seth Godin would say. Someone who has managed...

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Posted by in Marketing | 1 comment

Why You Should Never Start a Business

Why You Should Never Start a Business

You should never start a business -  unless you first identify which category you’re going to dominate. All successful businesses fall into one of the following four categories: Innovation Leaders (Apple & GE) System Leaders (McDonald’s & WalMart) Marketing Leaders (Coke & Procter & Gamble) Service Leaders (Ritz Carlton & Zappos) Which category does/will your...

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Marketing Contest – Win an iPod Shuffle

Marketing Contest – Win an iPod Shuffle

Unless you’ve been living under a rock, you’ve probably heard that childhood obesity is at an all-time high.  In 1972, only 5% of  those between the ages of 2 – 19  in America were considered obese.  By 2008, that rate had climbed to almost 20% (and most experts agree that kids aren’t getting any skinnier). It’s estimated...

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Posted by in Fire Yourself | Comments

Why You Should Quit Your Job Today

Why You Should Quit Your Job Today

We make trades every single day. Time for money.  Money for things.  Energy for results. If we make a trade and it has an immediate negative effect, we will quickly modify our behavior to prevent from having a trade imbalance.  If you spend a $100 on dinner at a new restaurant, and the food is...

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Why Entrepreneurs Shouldn’t Think Outside The Box

Why Entrepreneurs Shouldn’t Think Outside The Box

Don’t all entrepreneurs think outside the box? Nope! “Artists don’t think outside the box, because outside the box there’s a vacuum. Outside the box there are no rules, there is no reality. You can’t ship if you’re far outside the box.” Seth Godin – Linchpin (page 102) Before reading Seth Godin’s book Linchpin, I thought...

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Posted by in Marketing | 1 comment

How to Get Your Business Noticed

How to Get Your Business Noticed

If you’re following the crowd, it’s impossible to stand out. If you’re going to succeed, you have to get the attention of those who matter. You can’t get their attention if you’re blending in. Do the opposite of what everyone else is doing, and you’ll stand out from the crowd….and get noticed.

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