Photo by Sillygwailo Client: “But what will ‘they’ think?” Me: “This isn’t high school!  Who cares if ‘they’ think you’re crazy! All that matters is if they are making your cash register ring.” When writing ads for clients, I’m often asked to tone down the fascination level.   WHY?  For fear of what “they” will think. ... Read More

If you’re a business owner, you must determine how much money each client is worth to you over the lifetime of your business – because until you do – you don’t know how much you can afford to spend to get that client to do business with you. As a business owner you have two ... Read More

Glad you’re back for part two of: How to Turn Your Website Into a Lean Mean Lead-Generating Machine.  If you missed part one, you can find it here. The Simple Business Formula All businesses really can be boiled down to three core areas: Traffic – Getting people to notice what you have to offer. Conversion ... Read More

If You Build it, They Won’t Come… With over 72% of American’s having access to the Internet*, you would think just by having a website built you can get a little of that traffic to your website, right?  Wrong!  This is a very common misconception, and sadly it’s a misconception fueled by many web designers ... Read More

Now that you have a beautiful website, what’s next?  How can you make your website pay for itself?  How can you turn a liability into an asset? In order for your website to help your business grow, it would make sense that you need people to actually go and visit your website.   Here’s what should ... Read More

Photo by James Cridland If I could show you how to get thousands of visitors to your website for free, would you be interested?  In this newsletter I’m going to show you how to do exactly that. The “secrets” to getting organic traffic truly are secrets.  Google® spends a ton of money each year making ... Read More