Welcome! Please let me know what you think by leaving a comment below. Want advanced business growth strategies delivered to your inbox for free? Join our community here. I look forward to hearing from you.Want to learn time management Dan Kennedy style? Well, Dan Kennedy’s book on time management begins by talking about how most […]
Sliced Bread Up until July 7, 1928, only a few people in the world wanted to purchase sliced bread. Everyone knew that once you sliced bread, it would dry out within a few hours. Despite the fact that very few people wanted to purchase sliced bread, Otto Rohwedder devoted 16 years of his life to […]
It’s all about numbers. Everything that needs managing needs measuring. How will you know if you’re making enough to pay all your bills? Simple. By measuring income vs. expenses. So as the chief marketing wizard, what should you be measuring? Number of responses vs. number of impressions. Number of prospects vs. number of new customers. […]
I believe entrepreneurs are afraid of shipping… To help explain what I mean by the term shipping, here’s what Seth Godin says on page 103 of his book Linchpin: “The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship. Shipping means hitting the publish […]
When David Brier speaks, I listen! David Brier isn’t your run-of-the-mill Branding/Marketing expert. David doesn’t believe in creativity for the sake of creativity. David subscribes to Ogilvy’s mantra of: It isn’t creative if it doesn’t generate sales. I reached out to David, and he was generous enough to spend some time with me doing a […]
On a beautiful Friday afternoon, a mysterious brown box arrived. Mysterious because I wasn’t expecting a package, and there were no markings on the package. Upon closer inspection I noticed the return address said Zingerman’s. Strange! I hadn’t ordered anything for myself. (We send Zingerman’s goodies to a lot of our clients.) So, I did […]
XYZ Company was founded only 18 months ago and today they are doing $10 million in sales. John, the founder of 123 Company, now only works four hours per week and makes a whopping $150,000.00 annual salary. The Blue Zebra Widget Company now sells one of their amazing widgets every 10 seconds. Sound familiar? Open […]
Copyright © 2013. This is the footer. Not very exciting, but it's sort of like the P.S. on a letter, people read it. Maybe I should have put something more important. Oh well!