The Trick to Money is Having Some – Book Review

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Welcome! Please let me know what you think by leaving a comment below. Want advanced business growth strategies delivered to your inbox for free? Join our community here. I look forward to hearing from you.The Trick to Money Is Having Some! – Book Review We all want it. We all need it. In some way, ... Read More

Advantages and Disadvantages of Hiring Freelancers

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In case you weren’t aware, Ugly Mug Marketing is a fairly small company with only one actual full-time employee at this time.  Everyone else is a subcontractor. I’ll admit it is an unusual business model, and there are certainly advantages and disadvantages of hiring freelancers. Here are a few of each: Advantages: Decreased Salary Costs ... Read More

Time Management Dan Kennedy Style

Want to learn time management Dan Kennedy style?  Well, Dan Kennedy’s book on time management begins by talking about how most time management gurus are wrong.  And from there he continues with the harsh reality of the grueling battle entrepreneurs must face if they are to make the most of their time. What the Time ... Read More

Why Numbers Matter To Successful Entrepreneurs

It’s all about numbers.  Everything that needs managing needs measuring.  How will you know if you’re making enough to pay all your bills?  Simple. By measuring income vs. expenses. So as the chief marketing wizard, what should you be measuring? Number of responses vs. number of impressions. Number of prospects vs. number of new customers. ... Read More

What Entrepreneurs Are Afraid Of!

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I believe entrepreneurs are afraid of shipping… To help explain what I mean by the term shipping, here’s what Seth Godin says on page 103 of his book Linchpin: “The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship.  Shipping means hitting the publish ... Read More

7 Holiday Marketing Strategies I “Borrowed” from Zingerman’s

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On a beautiful Friday afternoon, a mysterious brown box arrived.  Mysterious because I wasn’t expecting a package, and there were no markings on the package.  Upon closer inspection I noticed the return address said Zingerman’s. Strange! I hadn’t ordered anything for myself.  (We send Zingerman’s goodies to a lot of our clients.) So, I did ... Read More

Embrace the Struggle

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XYZ Company was founded only 18 months ago and today they are doing $10 million in sales. John, the founder of 123 Company, now only works four hours per week and makes a whopping $150,000.00 annual salary. The Blue Zebra Widget Company now sells one of their amazing widgets every 10 seconds. Sound familiar? Open ... Read More

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