Marketing shouldn't be complicated or confusing. Marketing is much more than merely advertising. Marketing is your ability to attract and keep a customer. Marketing isn't a function of your business, it is your business.
Photo by Sillygwailo Client: “But what will ‘they’ think?” Me: “This isn’t high school! Who cares if ‘they’ think you’re crazy! All that matters is if they are making your cash register ring.” When writing ads for clients, I’m often asked to tone down the fascination level. WHY? For fear of what “they” will think....
If you’re a business owner, you must determine how much money each client is worth to you over the lifetime of your business – because until you do – you don’t know how much you can afford to spend to get that client to do business with you. As a business owner you have two...
Want a website? Or maybe your website isn’t working to well for you? Here are a few strategies that will help you make the most of your website. How will we use our website to benefit our company? It’s important to understand that your website is a tool, not a “winning lottery ticket.” Just because...
Now that you have a beautiful website, what’s next? How can you make your website pay for itself? How can you turn a liability into an asset? In order for your website to help your business grow, it would make sense that you need people to actually go and visit your website. Here’s what should...
“The Ugly Mug Marketing team is a tenacious bunch of thinkers, doers, and feelers. They come prepared after hours of research with a keen understanding of your market and successful market penetration – then they create. Objective market research, a lot of creativity and the professionalism to expedite your vision is a great recipe for success – we heartily recommend Ugly Mug Marketing.”
Aaron Slayter, Jr.
CEO of Slayter Companies
Copyright © 2010. This is the footer. Not very exciting, but it's sort of like the P.S. on a letter, people read it. Maybe I should have put something more important. Oh well!