11 Copywriting Books Every Entrepreneur Should Own
Are you interested in learning more about copywriting but don’t know where to start? I was once at just such a crossroad and decided I would do best learning from the experts, so here they are to help you out too! I’ve put together this list of great copywriting books that will help develop your copywriting techniques and...
Finally—The Entrepreneur’s Handbook to Seductive Copywriting
When I absolutely have to have copy that sells, there’s only one person I call…and that person is Demian Farnworth. Demian is one of the most gifted copywriters I’ve had the privilege of working with, and trust me, I’ve worked with quite a few of them. Demian writes for some of the most successful bloggers...
If You Don’t Get This Right – Nothing Else Matters
I’m sure you’ve heard the saying, “You never get a second chance to make a first impression.” Well, your headline is your first impression. If your headline doesn’t make people stop in their tracks – then everything that follows it is in vain. If your copy or ad is going to be successful, you have...
Copywriting Lessons From a Spammer – Part 1
I use both Gmail and Yahoo for my email. Gmail is what I use for business, and Yahoo is more of a catch-all. Gmail seems to do a better job of catching and weeding out spam than my Yahoo account, which is why I began using Gmail more. Spam messages used to drive me crazy. ...
5 Fundamentals of Good Copywriting for Entrepreneurs
It doesn’t seem like it was that long ago that I first learned of the magical world of copywriting, and massive amount of money that good copywriters can earn. The first time a copywriter quoted me $5,000 to write a single sales letter, I told him he must not understand what I was asking about. ...
36 Great Time Management Quotes for Entreprenuers
Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why it’s called the present. -Elanor Roosevelt You can’t change the past, but you can ruin the present by worrying about the future. -Unknown Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment....
How to Only Work 12 Minutes Each Hour – A Radical Approach to Scheduling Your Time and Killing Procrastination
About this time last year we received a request for a marketing plan proposal. The request was for one of our Ultimate Marketing Plans, and I knew the proposal would require about four hours of my time. The issue for me was finding a four-hour block of time – which I didn’t have. Sure, I...
Lessons from an Unlikely Entrepreneur
Starting a business (one day) is a dream for many people. The freedom. Unlimited earning capability. Pursuing your passion. Doing what you love each and every day. Unfortunately, this dream in all of its glory can quickly and easily fade into a nightmare. All the paper work. All the options. All the obligations. All the...
Time Management Dan Kennedy Style
Dan Kennedy’s book on time management begins by talking about how most time management gurus are wrong. And from there he continues with the harsh reality of the grueling battle entrepreneurs must face if they are to make the most of their time. What the Time Management “Gurus” Teach Dan explains that most time management...
6 Steps to Taking Action and Getting Results
What should you do? You’ve only got $1,000 to spend on advertising, so where should you spend it? Should you run an ad in the newspaper? Should you purchase radio spots? Or, should you invest that money in direct mail? Invariably what happens when we’re faced with too many choices is that we don’t choose...
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“The Ugly Mug Marketing team is a tenacious bunch of thinkers, doers, and feelers. They come prepared after hours of research with a keen understanding of your market and successful market penetration – then they create. Objective market research, a lot of creativity and the professionalism to expedite your vision is a great recipe for success – we heartily recommend Ugly Mug Marketing.”
Aaron Slayter, Jr.
CEO of Slayter Companies
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