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August, 2011  // Posts published in August, 2011

Posted by in Marketing | 2 comments

4 Biggest Mistakes Entrepreneurs Make When Advertising

4 Biggest Mistakes Entrepreneurs Make When Advertising

As an entrepreneur it’s your job to lead. Lead your company. Lead your vendors. Lead your employees. Lead your clients.  And MOST importantly, lead your prospect through the confusion of the marketplace to make a purchase from you. Despite what ad reps would have you believe, creating ads isn’t a complicated process.  It’s a matter...

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Posted by in Marketing | 1 comment

How Changing Lives Can Grow Your Business

How Changing Lives Can Grow Your Business

What’s the point of growing your business? More revenue? More accolades? More profit? Have you ever stepped back and examined your true motives? As an American, it’s virtually a given that you start a business to grow it, make a lot of money, and retire rich. Why else would anyone want to suffer through all...

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Going From Crazy Nut To Great Leader

Going From Crazy Nut To Great Leader

Think back of all the great leaders throughout history. With a close examination of their lives you’ll notice they weren’t always considered to be a “great leader”. For most, there was a period of their life (often the majority of their life) when they were considered to be crazy. Despite their “crazy” perception, they continue...

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Posted by in Website | 3 comments

5 Questions To Improve Your Website

5 Questions To Improve Your Website

Over the past 6 months, we’ve designed, coded, and implemented over 500 webpages.  And we have reviewed well over 10,000 pages during this same 6-month period. And if I’m completely honest, MOST PEOPLE’S WEBSITES ARE MISSING THE BOAT! It’s not that the websites we review are horrible, or completely out in left field… they are...

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5 Business Lessons From Sliced Bread, Digital Music, and Social Networks

5 Business Lessons From Sliced Bread, Digital Music, and Social Networks

Sliced Bread Up until July 7, 1928, only a few people in the world wanted to purchase sliced bread.  Everyone knew that once you sliced bread, it would dry out within a few hours. Despite the fact that very few people wanted to purchase sliced bread, Otto Rohwedder devoted 16 years of his life to...

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Posted by in Books | 3 comments

Anything You Want

Anything You Want

“If you own a business, you get to make a little universe where you control the laws.  This is your utopia.” Derek Sivers – Anything You Want In this harsh – schizophrenic – business environment, is it still possible to build the business of your dreams?  This is often wondered, but seldom asked.  Most entrepreneurs...

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2 Questions Every Entrepreneur Should Ask

2 Questions Every Entrepreneur Should Ask

There are many different types of questions an entrepreneur can ask. Financial questions. Management questions. Human resource questions. Marketing questions. And the answers to all of those questions can provide valuable information about the vitality of the business.  But in my opinion, there are 2 questions that every entrepreneur should ask themselves at the end...

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When Creativity is a Crutch

When Creativity is a Crutch

“If it doesn’t sell, it isn’t creative.” David Ogilvy Having the slickest, shiniest, and most creative advertising and marketing is something that all entrepreneurs desire.  We all long to have an ad or website that wins an award for creativity… and it’s often this desire that causes us to lose our focus. When we get...

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Posted by in Website | Comments

13 Questions To Ask Before Hiring a Web Designer

13 Questions To Ask Before Hiring a Web Designer

Having a website built, or an existing website redesigned, can (and should) be a very enjoyable process, but you need to be prepared.  The key to a smooth process is being clearly informed about exactly what you’re getting, and exactly what your total investment will be. The following questions will help ensure you don’t get...

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