As an entrepreneur it’s your job to lead. Lead your company. Lead your vendors. Lead your employees. Lead your clients. And MOST importantly, lead your prospect through the confusion of the marketplace to make a purchase from you. Despite what ad reps would have you believe, creating ads isn’t a complicated process. It’s a matter...
What’s the point of growing your business? More revenue? More accolades? More profit? Have you ever stepped back and examined your true motives? As an American, it’s virtually a given that you start a business to grow it, make a lot of money, and retire rich. Why else would anyone want to suffer through all...
Think back of all the great leaders throughout history. With a close examination of their lives you’ll notice they weren’t always considered to be a “great leader”. For most, there was a period of their life (often the majority of their life) when they were considered to be crazy. Despite their “crazy” perception, they continue...
Over the past 6 months, we’ve designed, coded, and implemented over 500 webpages. And we have reviewed well over 10,000 pages during this same 6-month period. And if I’m completely honest, MOST PEOPLE’S WEBSITES ARE MISSING THE BOAT! It’s not that the websites we review are horrible, or completely out in left field… they are...
Sliced Bread Up until July 7, 1928, only a few people in the world wanted to purchase sliced bread. Everyone knew that once you sliced bread, it would dry out within a few hours. Despite the fact that very few people wanted to purchase sliced bread, Otto Rohwedder devoted 16 years of his life to...
“If you own a business, you get to make a little universe where you control the laws. This is your utopia.” Derek Sivers – Anything You Want In this harsh – schizophrenic – business environment, is it still possible to build the business of your dreams? This is often wondered, but seldom asked. Most entrepreneurs...
There are many different types of questions an entrepreneur can ask. Financial questions. Management questions. Human resource questions. Marketing questions. And the answers to all of those questions can provide valuable information about the vitality of the business. But in my opinion, there are 2 questions that every entrepreneur should ask themselves at the end...
“If it doesn’t sell, it isn’t creative.” David Ogilvy Having the slickest, shiniest, and most creative advertising and marketing is something that all entrepreneurs desire. We all long to have an ad or website that wins an award for creativity… and it’s often this desire that causes us to lose our focus. When we get...
Having a website built, or an existing website redesigned, can (and should) be a very enjoyable process, but you need to be prepared. The key to a smooth process is being clearly informed about exactly what you’re getting, and exactly what your total investment will be. The following questions will help ensure you don’t get...
“The Ugly Mug Marketing team is a tenacious bunch of thinkers, doers, and feelers. They come prepared after hours of research with a keen understanding of your market and successful market penetration – then they create. Objective market research, a lot of creativity and the professionalism to expedite your vision is a great recipe for success – we heartily recommend Ugly Mug Marketing.”
Aaron Slayter, Jr.
CEO of Slayter Companies
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