Marketing Confessions

4 Biggest Mistakes Entrepreneurs Make When Advertising

Posted by Wayne in

As an entrepreneur it’s your job to lead. Lead your company. Lead your vendors. Lead your employees. Lead your clients.  And MOST importantly, lead your prospect through the confusion of the marketplace to make a purchase from you. Despite what ad reps would have you believe, creating ads isn’t a complicated process.  It’s a matter ... Read More

Marketing Confessions

How Changing Lives Can Grow Your Business

Posted by Wayne in

What’s the point of growing your business? More revenue? More accolades? More profit? Have you ever stepped back and examined your true motives? As an American, it’s virtually a given that you start a business to grow it, make a lot of money, and retire rich. Why else would anyone want to suffer through all ... Read More

Marketing Confessions

Going From Crazy Nut To Great Leader

Think back of all the great leaders throughout history. With a close examination of their lives you’ll notice they weren’t always considered to be a “great leader”. For most, there was a period of their life (often the majority of their life) when they were considered to be crazy. Despite their “crazy” perception, they continue ... Read More

Marketing Confessions

5 Questions To Improve Your Website

Posted by Wayne in

Over the past 6 months, we’ve designed, coded, and implemented over 500 webpages.  And we have reviewed well over 10,000 pages during this same 6-month period. And if I’m completely honest, MOST PEOPLE’S WEBSITES ARE MISSING THE BOAT! It’s not that the websites we review are horrible, or completely out in left field… they are ... Read More

Marketing Confessions

Anything You Want

Posted by Wayne in

“If you own a business, you get to make a little universe where you control the laws.  This is your utopia.” Derek Sivers – Anything You Want In this harsh – schizophrenic – business environment, is it still possible to build the business of your dreams?  This is often wondered, but seldom asked.  Most entrepreneurs ... Read More

Marketing Confessions

2 Questions Every Entrepreneur Should Ask

Posted by Wayne in

There are many different types of questions an entrepreneur can ask. Financial questions. Management questions. Human resource questions. Marketing questions. And the answers to all of those questions can provide valuable information about the vitality of the business.  But in my opinion, there are 2 questions that every entrepreneur should ask themselves at the end ... Read More

Marketing Confessions

When Creativity is a Crutch

“If it doesn’t sell, it isn’t creative.” David Ogilvy Having the slickest, shiniest, and most creative advertising and marketing is something that all entrepreneurs desire.  We all long to have an ad or website that wins an award for creativity… and it’s often this desire that causes us to lose our focus. When we get ... Read More

Marketing Confessions

13 Questions To Ask Before Hiring a Web Designer

Posted by Wayne in

Having a website built, or an existing website redesigned, can (and should) be a very enjoyable process, but you need to be prepared.  The key to a smooth process is being clearly informed about exactly what you’re getting, and exactly what your total investment will be. The following questions will help ensure you don’t get ... Read More

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