All posts by Wayne

Marketing Confessions
Marketing Confessions
Marketing Confessions
Marketing Confessions

CrossFit Alexandria

Posted by Wayne in

The Challenge Launch a new gym/fitness center in a small market that’s already saturated with gyms?  This was the challenge facing the owners of CrossFit Alexandria.  An abundance of 24-hour fitness centers had filled the local market place over the last 12 months, so launching a new gym was a daunting task.  Add to the ... Read More

Marketing Confessions

ProClean Restoration

Posted by Wayne in

The Problem Most service businesses face the same challenge: maintaining a professional image.  Jim White at Pro Clean Restoration understood the importance of maintaining a professional image, and he was concerned his website didn’t match the professional image his business portrayed in the community. Our Solution(s) We began working on his website, not by creating ... Read More

Marketing Confessions

Ingredients for Success

Posted by Wayne in

We had the privilege of designing the program cover and business cards for the 19th Annual Central Louisiana Business League Meeting & Gala. Their goal is to remind their members that business success is a matter of “cooking” all the right ingredients.  The video will be used at the beginning of the evening to remind ... Read More

Marketing Confessions
Marketing Confessions

Boring Kills Marketing

Posted by Wayne in

Photo by Sillygwailo Client: “But what will ‘they’ think?” Me: “This isn’t high school!  Who cares if ‘they’ think you’re crazy! All that matters is if they are making your cash register ring.” When writing ads for clients, I’m often asked to tone down the fascination level.   WHY?  For fear of what “they” will think. ... Read More

Marketing Confessions
Marketing Confessions

How to Capture Leads and Turn Them Into Happy Customers

Posted by Wayne in

Glad you’re back for part two of: How to Turn Your Website Into a Lean Mean Lead-Generating Machine.  If you missed part one, you can find it here. The Simple Business Formula All businesses really can be boiled down to three core areas: Traffic – Getting people to notice what you have to offer. Conversion ... Read More

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