David Ogilvy and Big Ideas
Posted by Wayne in Business Growth, Marketing
According to Ogilvy…Big Ideas = Fame & Fortune Have a big idea? Are you sure? What’s your big idea? In his book Ogilvy on Advertising, David Ogilvy gives a helpful checklist to help decipher if an idea could (and should) be qualified as a “BIG IDEA.” Did it make me gasp when I first saw ... Read More