Category Archives: Business Growth

Marketing Confessions
Marketing Confessions
Marketing Confessions
Marketing Confessions
Marketing Confessions

Creative Thinking for Small Business – Part 1

Someone recently asked me,“What’s the one thing that distinguishes extraordinary businesses from ordinary businesses?” My response: “Creative Thinking!” I read a lot, typically finishing about three books a month on topics such as business growth, marketing, copywriting, sales, customer service, or psychology.  Occasionally,  I’ll stumble across a book that I consider to be a complete “game ... Read More

Marketing Confessions
Marketing Confessions
Marketing Confessions
Marketing Confessions

David Ogilvy and Big Ideas

According to Ogilvy…Big Ideas = Fame & Fortune Have a big idea? Are you sure? What’s your big idea? In his book Ogilvy on Advertising, David Ogilvy gives a helpful checklist to help decipher if an idea could (and should) be qualified as a “BIG IDEA.” Did it make me gasp when I first saw ... Read More

Marketing Confessions

My Magic Vacuum Cleaner and Your Website

Posted by Wayne in

I saw the most amazing vacuum cleaner the other day in Sam’s Club.  It was called a Dyson (roller ball).  The display at Sam’s talked about how the vacuum never loses power no matter how much stuff you suck up in there. With the roller ball technology, the vacuum almost magically navigates around your furniture, ... Read More

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