Category Archives: Marketing

Marketing Confessions

10 Blogs You’ve Never Heard of But Should Read

Posted by Wayne in

BACK POCKET COO http://www.backpocketcoo.com/blog/   My go-to blog for continual reminders of  where to precisely focus my attention with regard to business structuring/restructuring and management. Excellent tips with expert instruction on how to deal with various employee related issues within your company so it reaches its full potential. A wealth of information for entrepreneurs committed ... Read More

Marketing Confessions
Marketing Confessions
Marketing Confessions
Marketing Confessions
Marketing Confessions

Why Numbers Matter To Successful Entrepreneurs

It’s all about numbers.  Everything that needs managing needs measuring.  How will you know if you’re making enough to pay all your bills?  Simple. By measuring income vs. expenses. So as the chief marketing wizard, what should you be measuring? Number of responses vs. number of impressions. Number of prospects vs. number of new customers. ... Read More

Marketing Confessions
Marketing Confessions

7 Holiday Marketing Strategies I “Borrowed” from Zingerman’s

Posted by Wayne in

On a beautiful Friday afternoon, a mysterious brown box arrived.  Mysterious because I wasn’t expecting a package, and there were no markings on the package.  Upon closer inspection I noticed the return address said Zingerman’s. Strange! I hadn’t ordered anything for myself.  (We send Zingerman’s goodies to a lot of our clients.) So, I did ... Read More

Marketing Confessions
Marketing Confessions

A Controversial Guide to Subliminal Advertising

Posted by Wayne in

Warning – subliminal advertising is highly controversial and should only be used with your audiences best interested in mind. Imagine for a minute that you could influence exactly how your prospects will respond to your offer without them knowing.  What if you could get them to purchase your product without conscious thought, and without hesitation? ... Read More

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