The Truth About Social Media? -Everyone uses social media. -All successful businesses use social media. -Using social media = lots of money. -Social media provides high ROI. Social (online media) vs. Direct Mail 25% of consumers think a lot of online information can’t be trusted. 20% are more trusting of information received in the mail ... Read More
**Due to all the recent changes Facebook has undergone, some of the follow steps may be different. Despite popular belief, growing a successful business isn’t complicated. Business really boils down to one thing – relationships. To succeed in business you have to continually move people through the following process: Stranger —> Friend —-> Customer —> ... Read More
It’s 6:10 am, my wife is still sleeping. All three boys are still dreaming of far-off places, maybe even big cats wearing tall hats (yes, they love “The Cat in the Hat”). As a good husband and father, my objective is to get dressed and out the door without waking the entire house. It doesn’t ... Read More
The “MTV Cribs” Episode That Never Happened From The Millionaire Fastlane Host: “Today we visit 22-year-old Big Daddyhoo and his 8,000 square-foot crib here on the beautiful Atlantic coastline, live from sunny Palm Beach, Florida… so, Big Daddyhoo, tell us about your rides!” Big Daddyhoo: “Yo dawg, we gotz the Ferrari F430 over there with ... Read More
You’re weird. I’m weird. And the world is getting weirder according to Seth Godin’s new book We Are All Weird. The official book description says, “For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. ….As Godin has identified, ... Read More
Choosing to live the entrepreneurial life seems to be the cool thing to do. After all, no boss, no set schedule, controlling your own destiny, and unlimited earning potential are all possible for an entrepreneur. The entrepreneurial journey reminds me of sailing through the Caribbean. The blue sky, the crystal clear water, and the wide ... Read More
Getting more traffic to your website can be a challenge. Sure, there are some shortcuts, secrets if you will, to getting more traffic, but traffic for traffic’s sake won’t do you any good. Your goal should be to build a loyal following. To lead a tribe, as Seth Godin would say. Someone who has managed ... Read More
You should never start a business – unless you first identify which category you’re going to dominate. All successful businesses fall into one of the following four categories: Innovation Leaders (Apple & GE) System Leaders (McDonald’s & WalMart) Marketing Leaders (Coke & Procter & Gamble) Service Leaders (Ritz Carlton & Zappos) Which category does/will your ... Read More
Unless you’ve been living under a rock, you’ve probably heard that childhood obesity is at an all-time high. In 1972, only 5% of those between the ages of 2 – 19 in America were considered obese. By 2008, that rate had climbed to almost 20% (and most experts agree that kids aren’t getting any skinnier). It’s estimated ... Read More
If you’re following the crowd, it’s impossible to stand out. If you’re going to succeed, you have to get the attention of those who matter. You can’t get their attention if you’re blending in. Do the opposite of what everyone else is doing, and you’ll stand out from the crowd….and get noticed.... Read More
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NEIL PATEL