Category Archives: Marketing

Marketing Confessions
Marketing Confessions

4 Biggest Mistakes Entrepreneurs Make When Advertising

Posted by Wayne in

As an entrepreneur it’s your job to lead. Lead your company. Lead your vendors. Lead your employees. Lead your clients.  And MOST importantly, lead your prospect through the confusion of the marketplace to make a purchase from you. Despite what ad reps would have you believe, creating ads isn’t a complicated process.  It’s a matter ... Read More

Marketing Confessions

How Changing Lives Can Grow Your Business

Posted by Wayne in

What’s the point of growing your business? More revenue? More accolades? More profit? Have you ever stepped back and examined your true motives? As an American, it’s virtually a given that you start a business to grow it, make a lot of money, and retire rich. Why else would anyone want to suffer through all ... Read More

Marketing Confessions

When Creativity is a Crutch

“If it doesn’t sell, it isn’t creative.” David Ogilvy Having the slickest, shiniest, and most creative advertising and marketing is something that all entrepreneurs desire.  We all long to have an ad or website that wins an award for creativity… and it’s often this desire that causes us to lose our focus. When we get ... Read More

Marketing Confessions
Marketing Confessions
Marketing Confessions

6 Rules You Can Steal From Seth Godin’s Blog

Posted by Wayne in ,

As an entrepreneur, you should pay attention to what Seth Godin says. He’s the bestselling author of thirteen business books (most focus on marketing). His advice is practical, provocative, and WILL make a difference in your business. If you’re looking to improve the impact of your website, you should listen to what Seth has to ... Read More

Marketing Confessions
Marketing Confessions

David Ogilvy and Big Ideas

According to Ogilvy…Big Ideas = Fame & Fortune Have a big idea? Are you sure? What’s your big idea? In his book Ogilvy on Advertising, David Ogilvy gives a helpful checklist to help decipher if an idea could (and should) be qualified as a “BIG IDEA.” Did it make me gasp when I first saw ... Read More

Marketing Confessions

What You Don’t Know About Facebook

Posted by Wayne in ,

It took radio 38 years to reach 50 million users.  It took TV 13 years, the internet four years, and iPod just three years. Facebook added 100 million users in just nine months… What’s the deal?  How is Facebook growing so quickly? Facebook is built on the idea that people like to be connected and ... Read More

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