It’s all about numbers. Everything that needs managing needs measuring. How will you know if you’re making enough to pay all your bills? Simple. By measuring income vs. expenses. So as the chief marketing wizard, what should you be measuring? Number of responses vs. number of impressions. Number of prospects vs. number of new customers. ... Read More
I believe entrepreneurs are afraid of shipping… To help explain what I mean by the term shipping, here’s what Seth Godin says on page 103 of his book Linchpin: “The only purpose of starting is to finish, and while the projects we do are never really finished, they must ship. Shipping means hitting the publish ... Read More
When David Brier speaks, I listen! David Brier isn’t your run-of-the-mill Branding/Marketing expert. David doesn’t believe in creativity for the sake of creativity. David subscribes to Ogilvy’s mantra of: It isn’t creative if it doesn’t generate sales. I reached out to David, and he was generous enough to spend some time with me doing a ... Read More
On a beautiful Friday afternoon, a mysterious brown box arrived. Mysterious because I wasn’t expecting a package, and there were no markings on the package. Upon closer inspection I noticed the return address said Zingerman’s. Strange! I hadn’t ordered anything for myself. (We send Zingerman’s goodies to a lot of our clients.) So, I did ... Read More
XYZ Company was founded only 18 months ago and today they are doing $10 million in sales. John, the founder of 123 Company, now only works four hours per week and makes a whopping $150,000.00 annual salary. The Blue Zebra Widget Company now sells one of their amazing widgets every 10 seconds. Sound familiar? Open ... Read More
Do you ever struggle with trying to determine which matters should require your primary focus? Or, have you ever felt like you can’t focus on what matters are a priority because of the many issues that arise? Have you ever set a goal that will change your life, only to be completely derailed within the ... Read More
What’s the one resource you have that no amount of money will allow you to replace? Correct! It’s your time. Do you leave your money lying around on your desk, or in envelopes on the hood of your car? Of course not! Well then why do we, as entrepreneurs, so easily allow others to steal ... Read More
The following is an excerpt from So You Have A Website Now What. Are you ready for your website to start pulling its own weight? If so, grab a copy over on Amazon. Brian Goulet, The Goulet Pen Company The Goulet Pen Company began as a hobby in 2007 when Brian Goulet’s lifelong interest in ... Read More
Average companies meet their customers’ needs by providing the products and services their customers want. Remarkable companies not only provide the products and services their customers want, but they also provide what their customers WILL want. Your goal as a business owner should be to successfully provide what your customers want, while at the same ... Read More
Being in the web design and development business, I heard my fair share of horror stories. Unfortunately, the majority of our prospects timidly approach us about having a new website design. Their timidity is typically the direct result of having recently been ripped off by a web designer. Actually, just this past week I spoke ... Read More
“If you are looking for design or development services, Ugly Mug Marketing is a great solution. Wayne and his team are honest, fair, and reasonably priced. Best of all, they deliver the work on time.”
NEIL PATEL