There are hundreds of companies that sell computers, but what is it that makes Apple so successful? There are thousands of chocolatiers around the world, but what is it that makes Godiva stand out? There are thousands of coffee shops around the world, but what allowed Starbucks to dominate the coffee world? Every day you...
The Truth About Social Media? -Everyone uses social media. -All successful businesses use social media. -Using social media = lots of money. -Social media provides high ROI. Social (online media) vs. Direct Mail 25% of consumers think a lot of online information can’t be trusted. 20% are more trusting of information received in the mail...
Despite popular belief, growing a successful business isn’t complicated. Business really boils down to one thing – relationships. To succeed in business you have to continually move people through the following process: Stranger —> Friend —-> Customer —> Evangelist The more people you move through that process, the more successful your business will become. That’s...
It’s 6:10 am, my wife is still sleeping. All three boys are still dreaming of far-off places, maybe even big cats wearing tall hats (yes, they love “The Cat in the Hat”). As a good husband and father, my objective is to get dressed and out the door without waking the entire house. It doesn’t...
The “MTV Cribs” Episode That Never Happened From The Millionaire Fastlane Host: “Today we visit 22-year-old Big Daddyhoo and his 8,000 square-foot crib here on the beautiful Atlantic coastline, live from sunny Palm Beach, Florida… so, Big Daddyhoo, tell us about your rides!” Big Daddyhoo: “Yo dawg, we gotz the Ferrari F430 over there with...
You’re weird. I’m weird. And the world is getting weirder according to Seth Godin’s new book We Are All Weird. The official book description says, “For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. ….As Godin has identified,...
Trying to be more productive? Need to get more done? Maybe it’s time to consider outsourcing. But don’t try it before you read these 10 Steps to Successful Outsourcing.
Choosing to live the entrepreneurial life seems to be the cool thing to do. After all, no boss, no set schedule, controlling your own destiny, and unlimited earning potential are all possible for an entrepreneur. The entrepreneurial journey reminds me of sailing through the Caribbean. The blue sky, the crystal clear water, and the wide...
Getting more traffic to your website can be a challenge. Sure, there are some shortcuts, secrets if you will, to getting more traffic, but traffic for traffic’s sake won’t do you any good. Your goal should be to build a loyal following. To lead a tribe, as Seth Godin would say. Someone who has managed...
You should never start a business - unless you first identify which category you’re going to dominate. All successful businesses fall into one of the following four categories: Innovation Leaders (Apple & GE) System Leaders (McDonald’s & WalMart) Marketing Leaders (Coke & Procter & Gamble) Service Leaders (Ritz Carlton & Zappos) Which category does/will your...
“The Ugly Mug Marketing team is a tenacious bunch of thinkers, doers, and feelers. They come prepared after hours of research with a keen understanding of your market and successful market penetration – then they create. Objective market research, a lot of creativity and the professionalism to expedite your vision is a great recipe for success – we heartily recommend Ugly Mug Marketing.”
Aaron Slayter, Jr.
CEO of Slayter Companies
Copyright © 2011. This is the footer. Not very exciting, but it's sort of like the P.S. on a letter, people read it. Maybe I should have put something more important. Oh well!