Anything You Want

Posted by Wayne in

“If you own a business, you get to make a little universe where you control the laws.  This is your utopia.” Derek Sivers – Anything You Want In this harsh – schizophrenic – business environment, is it still possible to build the business of your dreams?  This is often wondered, but seldom asked.  Most entrepreneurs ... Read More

Marketing Confessions
 

2 Questions Every Entrepreneur Should Ask

Posted by Wayne in

There are many different types of questions an entrepreneur can ask. Financial questions. Management questions. Human resource questions. Marketing questions. And the answers to all of those questions can provide valuable information about the vitality of the business.  But in my opinion, there are 2 questions that every entrepreneur should ask themselves at the end ... Read More

Marketing Confessions

When Creativity is a Crutch

“If it doesn’t sell, it isn’t creative.” David Ogilvy Having the slickest, shiniest, and most creative advertising and marketing is something that all entrepreneurs desire.  We all long to have an ad or website that wins an award for creativity… and it’s often this desire that causes us to lose our focus. When we get ... Read More

Marketing Confessions

13 Questions To Ask Before Hiring a Web Designer

Posted by Wayne in

Having a website built, or an existing website redesigned, can (and should) be a very enjoyable process, but you need to be prepared.  The key to a smooth process is being clearly informed about exactly what you’re getting, and exactly what your total investment will be. The following questions will help ensure you don’t get ... Read More

Marketing Confessions

5 Business Lessons From McDonald’s

Posted by Wayne in

If I asked you where I could get the best tasting burger in your town, where would you send me? Think for a minute about biting into the best hamburger you’ve ever had…. where was it? I’d be willing to bet that it wasn’t from McDonald’s. Photo by Ian Muttoo So, if McDonald’s doesn’t serve ... Read More

Marketing Confessions
Marketing Confessions

7 Rules for Successful Bootstrapping

Posted by Wayne in

With all the publicity and fanfare over getting VC (venture capital) money these days, you’d almost believe nobody is having to bootstrap their business. I’ve experienced my fair share of starting companies with little-to-no money, and made plenty of mistakes in the process. If you’d like to learn from my mistakes (and hopefully avoid making ... Read More

Marketing Confessions
Marketing Confessions
Marketing Confessions

13 Questions to Ask BEFORE You Hire a Web Designer

Posted by Wayne in

Having a website built, or an existing website redesigned, can (and should) be a very enjoyable process, but you need to be prepared.  The key to a smooth process is being clearly informed about exactly what you’re getting, and exactly what your total investment will be. View an enlarged version of this infographic here. Click ... Read More

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