You should never start a business –  unless you first identify which category you’re going to dominate. All successful businesses fall into one of the following four categories: Innovation Leaders (Apple & GE) System Leaders (McDonald’s & WalMart) Marketing Leaders (Coke & Procter & Gamble) Service Leaders (Ritz Carlton & Zappos) Which category does/will your ... Read More

Unless you’ve been living under a rock, you’ve probably heard that childhood obesity is at an all-time high.  In 1972, only 5% of  those between the ages of 2 – 19  in America were considered obese.  By 2008, that rate had climbed to almost 20% (and most experts agree that kids aren’t getting any skinnier). It’s estimated ... Read More

We make trades every single day. Time for money.  Money for things.  Energy for results. If we make a trade and it has an immediate negative effect, we will quickly modify our behavior to prevent from having a trade imbalance.  If you spend a $100 on dinner at a new restaurant, and the food is ... Read More

Don’t all entrepreneurs think outside the box? Nope! “Artists don’t think outside the box, because outside the box there’s a vacuum. Outside the box there are no rules, there is no reality. You can’t ship if you’re far outside the box.” Seth Godin – Linchpin (page 102) Before reading Seth Godin’s book Linchpin, I thought ... Read More

If you’re following the crowd, it’s impossible to stand out. If you’re going to succeed, you have to get the attention of those who matter. You can’t get their attention if you’re blending in. Do the opposite of what everyone else is doing, and you’ll stand out from the crowd….and get noticed.... Read More

Wilfred was born in 1848 in Paris, France.  His Italian parents moved back to Italy when he was 10 years old. He became somewhat of a rebel by claiming that 80% of the land in Italy was owned by a mere 20% of the population. He then discovered that 20% of his pea pods contained ... Read More

As an entrepreneur it’s your job to lead. Lead your company. Lead your vendors. Lead your employees. Lead your clients.  And MOST importantly, lead your prospect through the confusion of the marketplace to make a purchase from you. Despite what ad reps would have you believe, creating ads isn’t a complicated process.  It’s a matter ... Read More

What’s the point of growing your business? More revenue? More accolades? More profit? Have you ever stepped back and examined your true motives? As an American, it’s virtually a given that you start a business to grow it, make a lot of money, and retire rich. Why else would anyone want to suffer through all ... Read More

Think back of all the great leaders throughout history. With a close examination of their lives you’ll notice they weren’t always considered to be a “great leader”. For most, there was a period of their life (often the majority of their life) when they were considered to be crazy. Despite their “crazy” perception, they continue ... Read More

Over the past 6 months, we’ve designed, coded, and implemented over 500 webpages.  And we have reviewed well over 10,000 pages during this same 6-month period. And if I’m completely honest, MOST PEOPLE’S WEBSITES ARE MISSING THE BOAT! It’s not that the websites we review are horrible, or completely out in left field… they are ... Read More